Company Spotlight

Strategic Pivot: ASEA’s infrastructure build out readies them for growth

ASEA Redox

When they launched nearly ten years ago, ASEA married the highly personal and culturally infused aspects of direct selling to a traditional, Fortune 50 corporate strategic planning structure. The mission: Take a revolutionary cellular health product to the masses worldwide.   ASEA Founded: 2009 Headquarters: Pleasant Grove, UT Top Executive: Tyler Norton, Founder/Chairman of the Board;…

Read More

Legacy on the Horizon: Plexus Celebrates 10 years in Business

Plexus

Ten candles on a cake marks much more than the passing of time. Those 10 candles represent 10 years of firsts, lessons learned, growing pains, and, perhaps most importantly, an eagerness for what’s next. Whether we’re talking about 10 years of life or 10 years in business, a decade is definitely something to celebrate.  …

Read More

Immunotec: A Celebration of Science and Happiness

Immunotec has quite a compelling story to tell. Its 20-year history is rooted in groundbreaking scientific research and product innovation, which began 40 years ago in Canada. Immunotec Founded: 1996 Headquarters: Vaudreuil-Dorion, Canada Top Executive: CEO, Mauricio Domenzain 2017 Revenue: $101.5 Million Products: Immune-Boosting Supplements But the story isn’t over—by a longshot, according to new CEO Mauricio Domenzain. A…

Read More

20 Years: Science Keeps 4Life’s Eye on Longevity

4Life

In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life Research Founded: 1998 Headquarters: Sandy, Utah Top Executive: President and CEO Danny Lee 2016 Revenue: $316 Million Products: Cell-Based Health and Wellness. In 2017, their sales were $316…

Read More

Amway: On a Mission Greater Than One Company

IBO Brian B. and Amway Vice Chairman Jim Payne go “Over the Edge” for Easter Seals at the annual event in Grand Rapids, Michigan. The rappelling activity raises funds for the charity.

Managing an $8.8 billion global enterprise while being the face of a $183 billion international market is a lot of responsibility. But Amway, the world’s largest direct selling company, with headquarters in Ada, Michigan, seems comfortable with—and energized by—the challenge. Amway Founded: 1959 Headquarters: Ada, Michigan Top Executives: Co-CEOs Steve Van Andel and Doug DeVos 2016 Revenue: $8.80 billion…

Read More

Espira: Redefining Where Beauty Begins at New Avon

New Avon Founded: 1886 (New Avon 2016) Headquarters: New York City Top Executive: CEO Scott White Products: Cosmetics, Personal Care, Health and Wellness As he stepped off the stage, New Avon CEO Scott white could still hear the cheers reverberating throughout the convention hall. Before an audience of more than 6,000 of Avon’s North American representatives in Nashville’s famed…

Read More

How Transparency Shapes Leaders: Marking 20 Years at Team National

Team National

Click here to order the November 2017 issue in which this article appeared. Team National Founded: 1997 Headquarters: Davie, Florida Top Executive: President and CEO Angela Loehr Chrysler 2016 Revenue: $659 Million Global 100 Ranking: No. 34 Products: Membership savings on products and services As Hurricane Irma approached the coast in September, Angela Loehr Chrysler and Team National had some decisions to make…

Read More

Nu Skin Enterprises: Innovation in a Brave Nu World

Founded: 1984 Headquarters: Provo, Utah Top Executive: CEO Ritch Wood 2016 Revenue: $2.208 billion Global 100 Ranking: 11 Products: Beauty and Wellness Nu Skin Enterprises, the skincare and wellness company founded by Blake Roney, Sandie Tillotson and Steve Lund in 1984, has been able to consistently rank among the upper echelon of direct selling companies in the world because it has…

Read More

To Protect and Empower: LegalShield Continues Stonecipher Mission

LegalShield Courtyard

Any great direct selling organization will tell you that the vision of its founder is the driving force behind its continued success. Think Mary Kay Ash. Or Doris Christopher. Or Rich DeVos and Jay Van Andel. Three years after his passing, Harland C. Stonecipher’s pledge to provide middle-income Americans with a product that affords easy…

Read More

Ambit Energy: Konnichiwa (Hello) from Japan

Ambit employees enjoy the patio at the company’s Dallas headquarters.

When Jere Thompson Jr. and Chris Chambless founded Ambit Energy in 2006, they decided that, operationally, their enterprise was going to be a data processing company and not just an energy company. That concept has created a culture where employees do not just think about what customers and Consultants need; they think about how those…

Read More