We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing…

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  Green Compass GlobalFounded: 2019Headquarters: Wilmington, NCTop Executives: Sterling Cook, CEO, Meredith Cook, PresidentProducts: CBD Oil Products The sixth-generation farmers on the team at Green Compass Global know that it takes more than sun, rain and soil to grow a healthy harvest. It takes experience, resources and perseverance—but most of all, it takes family. Cannabidiol.…

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A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

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Customer

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to…

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BELLAME

Seeking to provide value even before they started their business, beauty company BELLAME is building a loyal following thanks to great technology, transparency and great products.   BELLAMEFounded: 2018Headquarters: Dublin, CaliforniaTop Executives: Founders Melissa and Scott ThompsonProducts: Beauty   For Melissa and Scott Thompson, founding BELLAME (pronounced Bella-Me) was a labor of love. A love…

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Direct Selling In 2019

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended…

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Focus

Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great;…

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VALENTUS

VALENTUSFounded: 2014Headquarters: Sioux Falls, SDTop Executives: Dave Jordan, Founder and CEOProducts: Health and Wellness Beverages When Dave Jordan couldn’t find what he was looking for in direct sales, he started his own company, applying the lessons he’d learned in sports and small business to create a $50 million success story. In an industry based on…

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IDLIFE

IDLIFEFounded: 2013Headquarters: Frisco, TexasTop Executives: Logan Stout, CEO, Laura Brandt, President, and Mark Bennet, COO & General CounselProducts: Customized health and wellness products IDLife’s focus on the individual extends far beyond personalized nutrition. It applies to the company’s focus on impeccable customer service, a thriving internal culture and strong partnership with the sales team in…

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Field Councils

Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony…

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