Features

Leadership and Fear

Leadership Fear insecurity impostor

Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the high authority in their organizations. When are they going to realize I’m a fraud? is a secret and lurking question that haunts even the most successful. For some people, the private doubting sounds…

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Full Stream Ahead

Dallas-based Stream continues to expand its footprint and stay at the forefront as a leader in the direct selling industry. Stream Founded: 2005 Headquarters: Dallas, TX Top Executive: Mark “Bouncer” Schiro, CEO Annual Revenue: $958 Million Products: Energy (electric and gas), wireless, protective and home services Dallas-based Stream was founded in 2005 by Rob Snyder and Pierre…

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Does Your Message Confuse or Clarify?

It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what…

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Instagram TV for Direct Selling

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

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Of Stalk And Stem — Kannaway’s Growth Story

As the first direct selling company to sell cannabis products, Kannaway’s growth stems from selling CBD oil and hemp-based products. KANNAWAY Founded: 2014 Headquarters: San Diego, CA Top Executive: Blake Schroeder, CEO Products: Hemp-based products, including cannabidiol oil or CBD-oil products Oh, cannabis. Whether you go all wobbly at the knees at the mere mention of…

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Your Brand Reputation: Why It Matters More Than Ever

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades…

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Generation Z’s Impact Is Closer Than You Think

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…

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