Features

Morinda’s New Path

MORINDA Founded: 1996 Headquarters: American Fork, UT Top Executives: Brent Willis, CEO Products:Healthy beverages, skincare, supplements   Morinda establishes its new home within the New Age Beverage family of healthy beverage companies. The world’s leading experts on the health benefits of Tahitian Noni Juice never experienced a humble beginning. Morinda exploded onto the health and…

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Your Message ‘IT’ Factor

"IT"

It belongs to those whose marketing puts customers at the center of their universe. It takes a lot to stop us in our tracks. We are constantly entertained, and when we’re not, we can turn to our bloated newsfeeds for a dose of information, inspiration, sarcasm or anxiety, with promoted content interspersed in between. With…

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Billion Dollar Markets

Billion Dollar Markets

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the…

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Make Your Mark

How to build a distinct, emotionally connected brand strategy. You’ve read the books, listened to the podcasts and watched the presentations. You’ve gotten the message: A good brand is great, but a great brand is gold. Often, though, messages about branding stop short of laying out strategies. They talk about the what and the why…

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The Digital Leaders of Direct Selling

DSN Digital 100

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you…

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Grounded in Gratitude

DotDotSmile

DotDotSmile’s foundation of gratitude has helped build a culture of success as well as deliver on their purpose of creating smiles and building confidence. DotDotSmile Founded: 2013 Headquarters: Corona, California Top Executives: Jeff Thompson, CEO and Founder Nicole Thompson, President and Founder Products: Clothing and Accessories If you want to change your outlook try a…

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The China Conundrum

China

What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company…

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Global 100 Celebration

Global 100 Celebration

Executives, guests join DSN to honor channel’s best at 10th anniversary Global 100 celebration. The annual DSN Global 100 Celebration recognizes the direct selling channel’s proud history of providing individuals from all walks of life with unparalleled opportunities for entrepreneurship and personal development. The event also showcases the impact and growth potential of the $189.6…

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Heart Driven Leadership

Jessica Herrin

Jessica Herrin cares about giving women the confidence to earn and learn in a modern way. Jessica Herrin, founder and CEO of San Francisco-based Stella & Dot Family Brands, knows a few things about creating successful business ventures—she’s done it twice and both times has captured the attention of savvy media reporters from publications like…

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A Lifetime Of Change In One Decade

DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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