Features

Your Brand Reputation: Why It Matters More Than Ever

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades…

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Generation Z’s Impact Is Closer Than You Think

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…

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Ethical, Valuable & Successful – It’s the Values and Walk-the-Talk Culture That Draws Employees and Distributors To Xyngular

On paper it doesn’t seem like Xyngular’s math should work. The company’s equation for weight loss? Become less to become more. Its algorithm for financial stability? Bring in a few hundred dollars more a month, not millions a year. Xyngular Founded: 2009 Headquarters: Lehi, UT Top Executive: Russ Fletcher, CEO Annual Revenue: $100 Million But the…

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Strengths & Challenges

This Sidebar is a part of the September 2018 Company Spotlight. Xyngular executives we talked to for this story all pointed to the same two things as the company’s biggest strengths: a strong holistic product and a strong, values-based culture. But what about its challenges? Fletcher jokes that there are two answers to that question—the…

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Billion Dollar Markets

Record global sales, China inches closer to eclipsing the U.S., and emerging markets gain strength. In 2017, global direct selling recorded US$189.6 billion (2017 constant U.S. dollars) in estimated retail sales—a 1.6 percent increase over 2016. — and up nearly $20 billion since 2014, resulting in a 3.7% compound annual growth rate over the 3-year period…

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Seeking Regulatory Clarity

Seeking Regulatory Clarity

This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct…

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A Quest From Good To Great – ARIIX’s Slow And Steady Plan For Success

Throughout history, high importance has been placed on the number seven. Seven is said to represent completeness and the aspect of things well done. ARIIX Founded: 2011 Headquarters: Bountiful, UT Top Executive: Fred Cooper, Founder and CEO Products: Toxin-free supplements, weight loss, air/water purification, skincare, personal care and essential oils products. Annual Revenue: $178 Million With…

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Q&A with Fred Cooper, CEO of ARIIX

Fred Cooper Q&A

Photo: ARIIX’s smart car-riding CEO Fred Cooper. This Q&A is part of the August 2018 Company Spotlight featuring ARIIX. You celebrated your 7th anniversary this summer. What are your thoughts on where you are as a company? Fred: I’m a perfectionist, so I would say we’re never as big as we hoped to be, but since…

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