Features

Think Like A Retailer

distributors

In today’s world the best way to get more distributors is to get more customers. Control, Alt, Delete We’re all familiar with this term–it’s the keys on the keyboard you press to reboot one’s computer. I think it’s time for us in the direct selling industry to do a little bit of a hard reset…

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The Five-Dollar Jewelry Empire

Paparazzi

Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani…

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One for the Books

Usborne Books & More

A season of striving and success at Usborne Books & More. USBORNE BOOKS & MORE Founded: 1989 Headquarters: Tulsa, Oklahoma Top Executives: Randall White, President and CEO 2018 Net Sales: $118,811,300                                                 …

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Finders, Keepers

onboarding

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among…

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Fine and Forever

TOCARA

TOCARA Founded: 2008 Headquarters: St. Laurent, Quebec Top Executives: Randall Markus, Founder and President Products: Sterling Silver and Stainless Steel Jewelry A lifetime jewelry manufacturer fell in love with direct sales and put the two together in TOCARA. Old Montreal is where Randall Markus got his start in the jewelry business decades ago. Today, Markus…

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Expanding Gary’s Vision

Young Living

Young Living Founded: 1994 Headquarters: Lehi, UT Top Executives: Jared Turner, President and COO, Mary Young, CEO Products: Essential Oils Young Living has an ambitious plan to elevate the company’s positive impact on the Earth, on communities, and on families around the world. In 1994 when young living lifted off in its essential oil journey…

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Raising The Bar

recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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Sampling A Competitive Advantage

Sampling

While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available…

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Morinda’s New Path

MORINDA Founded: 1996 Headquarters: American Fork, UT Top Executives: Brent Willis, CEO Products:Healthy beverages, skincare, supplements   Morinda establishes its new home within the New Age Beverage family of healthy beverage companies. The world’s leading experts on the health benefits of Tahitian Noni Juice never experienced a humble beginning. Morinda exploded onto the health and…

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Your Message ‘IT’ Factor

"IT"

It belongs to those whose marketing puts customers at the center of their universe. It takes a lot to stop us in our tracks. We are constantly entertained, and when we’re not, we can turn to our bloated newsfeeds for a dose of information, inspiration, sarcasm or anxiety, with promoted content interspersed in between. With…

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