The Power Of The Pitch


Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

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20 Years: Science Keeps 4Life’s Eye on Longevity


In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life Research Founded: 1998 Headquarters: Sandy, Utah Top Executive: President and CEO Danny Lee 2016 Revenue: $316 Million Products: Cell-Based Health and Wellness. In 2017, their sales were $316…

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Thirty-One: Driven by Passion, Fueled by Purpose

Thirty-One Gifts

Thirty-One Gifts is committed to empowering women—whether consultants, customers, or young girls struggling with confidence and other issues. This passion to help women is driven by Founder and CEO Cindy Monroe, who began the company 15 years ago in her basement. Thirty-One specializes in personalized handbags, totes, duffle bags, lunch bags and other carryall products.…

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Southwestern: Company’s 150-Year-Old Mission Continues to Inspire

Photo: Southwestern group service project in Dominican Republic. “THE MOST IMPORTANT THING THAT OUR INDIVIDUAL EXPERIENCES WITH SOUTHWESTERN PROVIDED was the development of character—doing what needed to be done whether we felt like it or not.” “Yes, the planning, goal setting and book-keeping were all good skills, but it was ‘hitting the wall,’ which we all…

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Building a Better You

The real success stories in direct selling are as much about personal growth and self-improvement as they are about business. Take the story of Mary Kay Ash as a perfect example. Born in 1918 in Hot Wells, Texas, Ash went from housewife to door-to-door saleswoman to cosmetics mogul all in the span of about 25…

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Personal Development Trends to Watch

Special section of the February, 2018 Cover Story Several trends, shaped by consumers’ evolving preferences about how they like to receive information, will continue to impact the way direct selling companies share personal development resources both to their employees and independent salesforce members in 2018: Microlearning: The term “microlearning” refers to learning in short bursts,…

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Amway: On a Mission Greater Than One Company

IBO Brian B. and Amway Vice Chairman Jim Payne go “Over the Edge” for Easter Seals at the annual event in Grand Rapids, Michigan. The rappelling activity raises funds for the charity.

Managing an $8.8 billion global enterprise while being the face of a $183 billion international market is a lot of responsibility. But Amway, the world’s largest direct selling company, with headquarters in Ada, Michigan, seems comfortable with—and energized by—the challenge. Amway Founded: 1959 Headquarters: Ada, Michigan Top Executives: Co-CEOs Steve Van Andel and Doug DeVos 2016 Revenue: $8.80 billion…

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Jamberry: Social Selling Drives Innovation and Fast Beauty

Eight years ago three sisters began brainstorming, looking for a way to recreate the cute nail wraps only available at salons. All three cost-conscious moms, Lyndsey Ekstrom, Christy Hepworth and Keri Evans, enjoyed the creative self-expression found in manicure and pedicure colors and styles. But at $60 for hands and another $60 for toes, the…

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Espira: Redefining Where Beauty Begins at New Avon

New Avon Founded: 1886 (New Avon 2016) Headquarters: New York City Top Executive: CEO Scott White Products: Cosmetics, Personal Care, Health and Wellness As he stepped off the stage, New Avon CEO Scott white could still hear the cheers reverberating throughout the convention hall. Before an audience of more than 6,000 of Avon’s North American representatives in Nashville’s famed…

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