Known for its powerful skincare products and exponential growth rates, NEORA continues to innovate, both inside their company and now on behalf of the industry—as they take on the FTC. Creating multitasking products for multitasking customers is how NEORA got its start. Before changing its name and rebranding in 2019, the company (then known as…

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Insights on leading during a global pandemic from the CEO and President of Oriflame and WFDSA Chair.  I was fortunate to catch up with the WFDSA Chair and the CEO and President of Oriflame Magnus Brännström. He offered his insights on leading during the COVID-19 pandemic and the challenges, changes and successes of the direct…

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Active in 60 markets. Over 3 million Brand Partners. Appearing in the top 15 companies of our Global 100 for the last 10 years. Oriflame is a leader with eyes on a beautiful, sustainable future.  Over 50 years ago brothers Jonas and Robert af Jochnick and friend Bengt Hellsten launched Oriflame, a cosmetics company that…

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Investment in R&D positions company to deliver on founder’s vision of growth. Based in Schengen, Luxembourg, PM-International develops and distributes through its independent sales force of approximately 35,000 distributors (called “Team Partners”) a variety of premium products for health, fitness and beauty through its brand, FitLine®. The company was founded as P.M. Cosmetics GmbH in…

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Proves that work and play aren’t mutually exclusive. Based in Gongju, South Korea, Atomy provides more than 400 products in various categories including nutritional supplements, beauty, fashion and home décor. Founder and Chairman Han-Gill Park first encountered direct selling during a business trip to Australia. Afterwards, he quit his job and became a distributor for…

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WFDSA dissects global sales data for a clearer picture. 2019 was a year like no other in the direct selling industry. The trajectory seemed set for China to ultimately out-sell the United States and come into its own at the number one spot on the DSN Billion Dollar Markets list. But newly released data from…

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DSA’S 2020 GROWTH & OUTLOOK survey reports that the U.S. direct selling channel remained roughly flat (-0.4 percent), achieving $35.2 billion in estimated U.S. retail sales in 2019. To better understand direct selling trends within our rapidly evolving macroeconomic landscape, DSA is conducting extensive research in addition to its standard Growth & Outlook market-sizing survey.…

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Strong personal-development programs are critical for sustaining HOPE and PRODUCTIVITY. One day in mid-March, your teams were planning a spring full of customer events, national convention trips and new retail sales. The next day, they were replacing in-person appointments with web conference calls, canceling flights and maybe seeing their order pipelines start to dwindle. The COVID-19…

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Innovative technology and nutritional products that optimize the body’s biology. The nutritional supplements giant LifeVantage didn’t start the biohacking movement, but they’re the direct selling company that has embraced it. Also known as DIY biology, biohacking is the desire to optimize your body and mind by using everything at your disposal – technology, tools and…

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