Features

A Modern-Day Gold Rush?

Marijuana’s misunderstood sister hemp is projected to be a $22 billion market by 2020, but can it overcome the social stigma and federal regulations that threaten to hold it back? It’s been called the gateway crop. Thanks to its stalks topped with five leaves, hemp shares the same signature look as its intoxicating relative, the marijuana…

Read More

CANADA: Open For Business

Canada

With over 37 million people, Canada has excellent potential for continued development and expansion. Given the close geographic and cultural relationship between the U.S.A. and Canada, it is no surprise that many U.S.-based direct selling companies have a long and established presence north of the border. Add a number of successful Canadian and international companies…

Read More

Maskcara: A Gorgeous Dream Come True

Childhood dreams so rarely see the light of adulthood, but when they do, they’re often unstoppable. A young Cara Brook would tell you that her dream is to own a makeup company one day. “I noticed that all my friends’ moms had makeup, but it seemed like they all complained that they didn’t know how…

Read More

Mannatech: Sound Science Yields Value & Growth

Mannatech Headquarters HQ

Throughout its history, Mannatech has founded its success on rock solid science and is now poised for robust growth. Since its founding in 1994, Mannatech, Inc. has made a name for itself through product innovation and a commitment to sound science. Indeed, when you walk into the company’s headquarters in Flower Mound, Texas, the first…

Read More

Leadership and Fear

Leadership Fear insecurity impostor

Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the high authority in their organizations. When are they going to realize I’m a fraud? is a secret and lurking question that haunts even the most successful. For some people, the private doubting sounds…

Read More

Full Stream Ahead

Dallas-based Stream continues to expand its footprint and stay at the forefront as a leader in the direct selling industry. Stream Founded: 2005 Headquarters: Dallas, TX Top Executive: Mark “Bouncer” Schiro, CEO Annual Revenue: $958 Million Products: Energy (electric and gas), wireless, protective and home services Dallas-based Stream was founded in 2005 by Rob Snyder and Pierre…

Read More

Does Your Message Confuse or Clarify?

It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what…

Read More

Instagram TV for Direct Selling

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

Read More