Scentsy Founded: 2004Headquarters: Meridian, IDTop Executives: Orville Thompson, CEO, Heidi Thompson, CEOProducts: Fragrance and home decor Through 15 years of gains and a few dips, Scentsy stays the course with a record year of growth. When Scentsy was first founded by Orville and Heidi Thompson in 2004, the company operated out of a 40-foot shipping…

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The customer is the wrong unit of analysis when you’re trying to innovate. Flat-line sales of McDonald’s shakes back in the 90s had the fast-food giant looking for ways to innovate. Focus groups convened, data rolled in and product changes were made accordingly. But sales remained the same. Why? It turns out McDonald’s, like so…

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Our industry needs to be constantly innovating and reflecting on how it attracts, manages and inspires its people. The Coronavirus is sending our global economy on a detour that will likely be longer than most of us would have predicted six months ago. The effects on production, revenue and employment are already significant, and we…

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DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands…

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If necessity is the mother of all invention, we can expect a mother lode. The direct selling industry has never faced the likes of a crisis that we are all going through with COVID-19. Still, companies are rising to the occasion—sending employees home to work virtually, conducting meetings through video conferencing, holding distance events and…

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CONGRATULATIONS to all of our 2020 Best Places to Work in Direct Selling Honorees! Click on company links to read digital version of Best Places to Work Supplement 5-TIME WINNERS – Nu Skin, Team National 4-TIME WINNERS – Jeunesse, LifeVantage and Xyngular 3-TIME WINNER – USANA 2-TIME WINNERS – MONAT, Scentsy and Total Live Changes…

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This year’s 11 finalists share their thoughts about winning organizations. When you walk into a great place to work, you know it. There’s a buzz around the office—an energy that comes from employees who know where their organization is going, what it stands for, and how they fit into that picture. They’re given the freedom…

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How to create direct selling event experiences that boost engagement and make memories. Direct selling distributors don’t just go to industry conventions. They experience them. Our conventions feel more like rock concerts—roaring crowds packing stadiums, lights and video flooding the floor, music and motivational messages pumping through towering speakers. Ninety percent of companies that responded…

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ArbonneFounded: 1980Headquarters: Irvine, CATop Executive: Jean-David Schwartz, CEOProducts: Cosmetics, Skincare, Personal Care, Wellness Long before words like clean, natural or green were ever used to describe personal care products, Arbonne founder Petter Mørck was questioning the ingredients in skincare and driven to find safer alternatives. Today, the company he built over 40 years ago is…

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ElepreneursFounded: 2017Headquarters: Plano, TexasTop Executive: Keith Halls, President, Garrett McGrath, CIOProducts: Nutritional Supplements and Functional Beverages You can’t buy happiness. But can you drink it? For every Elepreneurs distributor, there are ten customers—and it shows. “There are tons of customers who have no idea this is a direct selling company,” says Elepreneurs Chief Experience Officer…

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