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Simplifying The Online Customer Experience


Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to…

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Beauty from the Inside Out


Seeking to provide value even before they started their business, beauty company BELLAME is building a loyal following thanks to great technology, transparency and great products.   BELLAMEFounded: 2018Headquarters: Dublin, CaliforniaTop Executives: Founders Melissa and Scott ThompsonProducts: Beauty   For Melissa and Scott Thompson, founding BELLAME (pronounced Bella-Me) was a labor of love. A love…

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5 Events That Impacted Direct Selling In 2019

Direct Selling In 2019

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended…

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Your Business In Focus


Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great;…

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Swinging for the Fences


VALENTUSFounded: 2014Headquarters: Sioux Falls, SDTop Executives: Dave Jordan, Founder and CEOProducts: Health and Wellness Beverages When Dave Jordan couldn’t find what he was looking for in direct sales, he started his own company, applying the lessons he’d learned in sports and small business to create a $50 million success story. In an industry based on…

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A Customized Approach


IDLIFEFounded: 2013Headquarters: Frisco, TexasTop Executives: Logan Stout, CEO, Laura Brandt, President, and Mark Bennet, COO & General CounselProducts: Customized health and wellness products IDLife’s focus on the individual extends far beyond personalized nutrition. It applies to the company’s focus on impeccable customer service, a thriving internal culture and strong partnership with the sales team in…

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New Thinking On Field Councils

Field Councils

Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony…

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Tool School


Developing A Flexible, Supportive Tool System Successful direct selling companies understand that tools don’t close sales. They are the key to a distributor’s exponential growth—magnifying the efforts they wouldn’t be able to do themselves. Few industries welcome rookie salespeople with open arms like direct selling does. We love to help people develop their potential as…

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Think Like A Retailer


In today’s world the best way to get more distributors is to get more customers. Control, Alt, Delete We’re all familiar with this term–it’s the keys on the keyboard you press to reboot one’s computer. I think it’s time for us in the direct selling industry to do a little bit of a hard reset…

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The Five-Dollar Jewelry Empire


Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani…

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