Insights on leading during a global pandemic from the CEO and President of Oriflame and WFDSA Chair.  I was fortunate to catch up with the WFDSA Chair and the CEO and President of Oriflame Magnus Brännström. He offered his insights on leading during the COVID-19 pandemic and the challenges, changes and successes of the direct…

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Active in 60 markets. Over 3 million Brand Partners. Appearing in the top 15 companies of our Global 100 for the last 10 years. Oriflame is a leader with eyes on a beautiful, sustainable future.  Over 50 years ago brothers Jonas and Robert af Jochnick and friend Bengt Hellsten launched Oriflame, a cosmetics company that…

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Oriflame

Swedish direct selling company Oriflame, known for its skincare and wellness products, has been focusing on expanding its portfolio to wellness for the last few years. According to CEO and President Magnus Brannstrom, the company wants to position itself as a healthy lifestyle brand and focus on routine products that people use for their well-being.…

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Oriflame

The Board of Directors of Oriflame Holding AG has set a meeting on September 30 for approval of the merger with Walnut Mergeco AG, a Swiss entity 100 percent owned by Walnut Bidco Plc. Following the delisting of Oriflame on July 17, the Board has resolved to call the remaining shareholders to an Extraordinary General Shareholders’…

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e-commerce

The Delhi High Court has banned e-commerce giants including Amazon and Flipkart from selling Amway and Oriflame products on their platform without prior consent. Amway and Oriflame, along with multi-level marketing company Modicare, filed a complaint against e-commerce platforms such as Amazon, Flipkart, 1MG, and Snapdeal for selling products on their platforms at discounted prices,…

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delisting of Oriflame

Walnut Bidco Plc recently announced that all conditions for completion of its public offer to the shareholders of Oriflame had been satisfied. The company, newly established by members of the Oriflame founding families of Robert af Jochnick and the late Jonas af Jochnick, also stated that the offer was declared unconditional at a Walnut Bidco ownership…

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Oriflame

Swedish cosmetics giant Oriflame recently announced it has received an offer valuing it at $1.3 billion from the af Jochnick family that founded it back in the 1960s. By proposing a 35 percent premium over Tuesday’s closing price, the family is hoping to build on the roughly 30 percent stake it already has in Oriflame…

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Jonas af Jochnick

Jonas af Jochnick, co-founder of direct selling giant Oriflame Cosmetics, died suddenly last Friday. The 81-year-old Swedish entrepreneur and businessman, who founded Stockholm-based Oriflame with his brother Robert in 1967, passed away peacefully in his sleep. He had been active in various positions in the company, and stepped down from the Company’s board in 2018.…

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first quarter

Flower Mound, Texas-based Mannatech, Incorporated (NASDAQ: MTEX) recently announced net sales of $38 million for the first quarter of 2019. The net sales represented a decrease of $3.4 million, or 8.2 percent, as compared to $41.4 million in the first quarter of 2018. Income from operations increased to $1.1 million for the first quarter 2019, from a loss of $0.9 million in the same period in…

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