OPTAVIA / Medifast

Public Direct Sellers: Q1 Momentum Continues

The six publicly traded direct selling companies we follow, whose stocks are listed in the U.S., Herbalife (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), began 2018 in much the same fashion as how they exited 2017. On balance, trends continue favorable. In aggregate, on an equal weighted…

Read More

OPTAVIA Helps ‘Cake Boss’ Star Buddy Valastro with Weight Loss

OPTAVIA, the lifestyle brand of Medifast, was recently credited by Food Network celebrity Buddy Valastro as the reason for his dramatic weight loss. Valastro, the owner of New Jersey’s legendary Carlos’ Bakery, recently shared an Instagram photo showing his new look. In the comments section of the post he said, “A lot of people have been asking…

Read More

Direct Sellers to Be Honored with 2018 American Business Awards

Today, June 11, several direct selling companies will be heading to New York for the 16th Annual American Business Awards®. Jeunesse Global, Young Living Essential Oils, USANA, 4Life Research, ARIIX, Isagenix, Monat Global and Medifast, parent company of OPTAVIA, will be honored with Stevie® Awards from the organizers of the world’s premier business awards programs.…

Read More

DSN Announces the 2018 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

Read More

Public Direct Sellers End 2017 on a Strong Note

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies…

Read More

Medifast, OPTAVIA See Record Growth in 2017

Medifast, Inc., a Owings Mills, Maryland-based  manufacturer and distributor of clinically proven, healthy living products and programs, yesterday reported financial results for the fourth quarter and full year ended December 31, 2017. “Our financial results exceeded our expectations and we are pleased to report a strong finish to the year with revenue through our OPTAVIA Coaches model…

Read More

The Power Of The Pitch

Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

Read More

The Most Influential Women in Direct Selling

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

Read More

Bringing Gender Parity to Direct Selling

Bringing Gender Parity to Direct Selling

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

Read More

Navigating the Millennial-Driven World

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

Read More