OPTAVIA / Medifast

DSN Announces the 2018 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

Read More

Public Direct Sellers End 2017 on a Strong Note

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies…

Read More

Medifast, OPTAVIA See Record Growth in 2017

Medifast, Inc., a Owings Mills, Maryland-based  manufacturer and distributor of clinically proven, healthy living products and programs, yesterday reported financial results for the fourth quarter and full year ended December 31, 2017. “Our financial results exceeded our expectations and we are pleased to report a strong finish to the year with revenue through our OPTAVIA Coaches model…

Read More

The Power Of The Pitch

Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

Read More

The Most Influential Women in Direct Selling

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

Read More

Bringing Gender Parity to Direct Selling

Bringing Gender Parity to Direct Selling

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

Read More

Navigating the Millennial-Driven World

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

Read More

Medifast Q3 Revenue Up 12.6%; OPTAVIA Up 17.5%

Owings Mills, Maryland-based Medifast Inc., a provider of healthy living products and programs, has announced financial results for the third quarter ended September 30, 2017. Revenue increased 12.6 percent to $77.2 million from revenue of $68.6 million for the third quarter last year. “Our third quarter results reflect some early successes of our strategic growth…

Read More

Obesity Among U.S. Adults at All-Time High; Teen Rates Stable

Several direct selling companies, such as OPTAVIA and Team Beachbody, have made it their mission to help combat the obesity epidemic in America. Others, such as Herbalife, USANA and Amway have conducted extensive research to understand the dietary habits of consumers and offer products to encourage balanced nutrition. It appears their efforts will be needed…

Read More

Natural Disasters: Direct Selling Relief Efforts

In the past month, three natural disasters have struck North America and the Caribbean, killing hundreds of people and causing property damage amounting to billions of dollars. Many people in the direct selling community, particularly those in Texas and Florida, were affected by these horrific events. In late August, Hurricane Harvey devastated the Houston area,…

Read More