Le-Vel announced the promotion of Sophary Ly to executive vice president and chief financial officer, effective immediately. In her new role, Ly will help oversee the company’s operations, accounting and financial teams. She will continue to report to co-CEOs Jason Camper and Paul Gravette. Ly has worked as chief financial officer for Le-Vel since October…

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Le-Vel announced a $100,000 donation to the National Urban League in support of the organization’s mission to eliminate equality gaps in education, employment, housing, health and justice. Founded in 1910, the National Urban League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health and quality of life and is dedicated…

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Le-Vel has announced a new partnership with Off Their Plate, a grassroots organization dedicated to serving healthcare workers on the front lines of the COVID-19 pandemic. Through Off Their Plate and ongoing partner, Convoy of Hope, 50,000 packages of THRIVE BITES, an on-the-go snack made from premium grade dried beef, have been distributed. The partnership…

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Le-Vel announced a strategic partnership with nonprofit organization Rise Against Hunger, donating 140,000 THRIVE Nourish meals to COVID-19 impacted communities. Through the initiative, Le-Vel is donating meals across the United States with the help of Rise Against Hunger partner, Convoy of Hope. THRIVE Nourish is a humanitarian aid mix that delivers essential nutritional benefits. It…

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Le-Vel CEO

Le-Vel Brands CEO and co-founder Paul Gravette recently donated 300 branded knit beanies to Vanderbilt’s patients in the children’s cancer center. Monroe Carell Jr. Children’s Hospital at Vanderbilt is one of the nation’s leading children’s hospitals. Their Pediatric Cancer Program is dedicated to providing the most promising therapies and advancing research in all types of childhood cancers, including acute myelogenous leukemia,…

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National Breast Cancer Foundation

For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF). Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations…

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Frisco, Texas-based Le-Vel recently announced that it is now fully operational in Canada with a new website, packaging and fulfillment center. The company launched its new Canadian website—Le-Vel.ca—complete with English and French translations. The site will accommodate Brand Promoters and customers throughout all Canadian provinces and territories. Le-Vel also introduced new Canadian product packaging in…

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Drew Hoffman, Le-Vel

Le-Vel, the direct seller of health and wellness products, yesterday announced that Drew Hoffman has been appointed president, effective immediately. Hoffman, who began his career at Le-Vel in 2015 as executive vice president and chief legal officer, was promoted to chief operating officer and chief legal officer in 2016. He will continue to serve as chief legal…

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Direct selling is in the throes of a hot new business trend, and the companies who are jumping onboard say the benefits outweigh the risks. Did You Notice The Shift? Barriers have disappeared and customers are engaging like never before. In fact, the current digital and technological change is so great that it will completely…

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