Beautycounter
Beautycounter, Sephora Team Up
After a successful pop-up strategy with Target back in 2016, Beautycounter wants more and Sephora will provide the opportunity beginning next month. The agreement includes a digital-first launch of 11 products, including best-selling items such as All Bright Vitamin C Serum and Overnight Resurfacing Peel. After the online-only campaign gets underway on July 7, the products will debut in…
Read MoreBeautycounter Mobilizes Thousands for Political Action
On Wednesday, the House Energy and Commerce Committee’s Subcommittee on Health voted on a bill to update cosmetic safety laws, which have largely stood unchanged since 1938. The vote reflects consumer demand for more government oversight of chemicals commonly used in personal-care products. The vote passed in the subcommittee and awaits two more key votes…
Read MoreBeautycounter Named #1 Beauty Company by Fast Company
Beautycounter has been named to Fast Company’s prestigious annual list of the world’s Most Innovative Companies for 2020 as #1 in the beauty category. This marks the third year Beautycounter has received the honor of being included on this list, which honors the businesses making the most profound impact on both industry and culture. This year’s MIC…
Read MoreHistoric Bill Aims to Regulate Cosmetics, Personal Care Products
For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect…
Read MoreBeautycounter’s Gregg Renfrew Testifies in Landmark House Cosmetic Reform Hearing
Beautycounter Founder and CEO Gregg Renfrew testifies as an expert witness in a congressional hearing on cosmetic reform. Renfrew has tirelessly advocated for cosmetic reform in both Washington, D.C. and state capitols since Beautycounter launched in early 2013. The House Energy and Commerce Committee, Subcommittee on Health held a hearing on cosmetic reform, Wednesday, December…
Read MoreBeautycounter Endorses Natural Cosmetics Act
Counter Brands, LLC., parent company of Beautycounter announced it will endorse the Natural Cosmetics Act. The bill, introduced by Congressman Sean Patrick Maloney (D-New York.), is the first legislation introduced in the U.S. that sets clear guidelines for the use of the word “natural” and “naturally derived” on personal care products. The bill sets a strong…
Read MoreGina Boswell Appointed to Beautycounter Board of Directors
Counter Brands, LLC, parent company of Beautycounter, announced the appointment of Gina Boswell to its Board of Directors, effective immediately. Most recently, Boswell served as president, Customer Development, Unilever North America; prior to that, she was CEO, Unilever UK & Ireland and executive vice president, Personal Care, North America. Boswell has also held senior leadership positions with other global companies,…
Read MoreBeautycounter Names Ana Badell COO, Patty Wu CCO
Counter Brands, LLC, parent company of Beautycounter, announced two executive appointments: Ana Badell as chief operating officer and Patty Wu as chief commercial officer. Both women will report to Gregg Renfrew, Founder and Chief Executive Officer, effective immediately. Badell joins Beautycounter from Starbucks, where she most recently served as vice president of Store Operations and Flow. Prior to that, she served as…
Read MoreNew DSN Digital 100 Provides Insight on Direct Selling’s Digital Leaders
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media…
Read MoreDSN Announces the 2019 Global 100!
Direct Selling News tonight announced its Global 100 list of top direct selling companies in the world. Since 2004, DSN has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. In 2009, the magazine thought it fitting to further recognize the industry by compiling the…
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