Cosmetics giant Avon announced plans to launch a new skincare system, Adapt, in 2021. Specifically designed to support women during the hormonal turbulence of perimenopause and menopause, the products are formulated with plant extracts known as adaptogens to bring balance and wellbeing to the skin. “We’ve been researching hormones and menopause at Avon for nearly…

Read More

Avon announced Karen McElhatton will take on the role of Chief Technology Officer. McElhatton brings almost two decades of international technology experience. “I am thrilled to be joining Avon at such a pivotal moment,” McElhatton says. “With a clear strategy and desire to accelerate a digital transformation, we can continue to elevate the experience for…

Read More

Avon Justine is committing a portion of its revenue to non-governmental organizations who are combating domestic violence and the abuse of children in South Africa. This announcement builds upon Avon’s initiative to raise $1 million to support survivors of gender-based violence and fund frontline services during the pandemic’s initial lockdowns. The company is calling on…

Read More

For Breast Cancer Awareness Month this October, Avon Products Inc. has launched a dance with a twist: the TitTok dance that reminds women to perform self-checks. Avon has teamed up with TV Presenter Alison Hammond as part of its #WatchForChange campaign. The TV personality‘s “TitTok” dance emphasizes the importance of self-checking, encouraging people to check…

Read More

Avon announce that Irving Holmes Wong has been named managing director, Asia Pacific and general manager, China. Wong will report to Angela Cretu, chief executive officer, and join the Enabling Leadership Team. Wong has over 20 years’ management experience in multinational consumer companies across Asia, across online and offline channels in both emerging and developed…

Read More

Avon Products, Inc. has begun a new interview series introducing the masterminds behind the company’s new brand positioning—#WatchMeNow. The team of brand masters are sharing their stories and how their work has helped transform Avon’s brand. Episode 1: James Chittenden, global creative leader James, you and your team led the makeover so can we go right…

Read More

Every October, breast cancer awareness takes center stage as businesses around the world join survivors and their supporters to mark Breast Cancer Awareness Month. But this kind of national attention wasn’t always available or even considered appropriate. For generations, breast cancer was an unspoken condition, considered too personal to discuss on a national stage. That…

Read More

Avon Products Inc. has launched a new brand campaign—”Watch Me Now”—calling on people to reconsider their views of the iconic company. Avon, which has been transforming women’s lives by doing beauty differently, has evolved its positioning to better reflect the Avon of today—an innovative, bold and inclusive beauty brand. Launched as Avon enters its 135th year, “Watch Me Now” is…

Read More

Avon has partnered with APEXX Global, the multi-award winning global payments platform, to provide a payment solution for Representatives across many of its markets. The partnership will empower Representatives to better engage with consumers using social media and digital tools.. APEXX will provide a Payment Orchestration Layer, enabling Avon to select the most suitable payment method…

Read More

Avon’s had a makeover. We’ve been doing beauty differently for over 130 years.  We’re still doing that, but now we’re bolder and more modern.  Like it?  We do.  A lot of science goes into a brand refresh. The design team behind the new visual identity shared five things about Avon’s new visual identity. It’s bolder…

Read More