Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and…

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Milind Pant

Keeping the global leadership team going— from now to A70, and beyond Amway began the new year by welcoming in a new CEO. Recently, I connected with Milind Pant to talk about his thoughts and impressions of his inaugural year. He shared his insights, observations and his future goals. Give us your initial thoughts since…

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Computop

Computop, Inc., a leading global payment processor, and Amway, the world’s largest direct selling company, today announced they are partnering on a comprehensive omnichannel payment solution. The partnership between Computop and Amway includes Amway’s business across North, Central and South America. The initiative kicks off supporting Point-of-Sale (PoS) processing, with Amway choosing highly secure PCI…

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Kids’ Food Basket

Kids’ Food Basket recently opened a new farm and distribution center that will draw from Amway and Nutrilite’s rich farming history. Amway has partnered with Kids’ Food Basket, a nonprofit that address food insecurity and childhood nutrition near Amway’s world headquarters in Ada, Michigan, for more than 15 years. The experts behind Nutrilite’s certified organic…

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International Stevie Awards

Jeunesse Global, Kannaway, ARIIX, USANA Health Sciences, Amway, LifeVantage, Neogenics Nutrition and Medical Marijuana, Inc. were winners at the 16th annual International Business Awards®, known as the Stevies. A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range…

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Debbie Lesko

A Women’s Entrepreneurship Event led by U.S. Congresswoman Debbie Lesko (R-AZ) and the Direct Selling Association (DSA) was held on Monday, July 29, in Glendale, Arizona. Independent sales representatives from DSA member companies Amway, Arbonne International, Isagenix International and Mary Kay, Inc. participated in the event. The roundtable discussion focused on getting women involved in entrepreneurship, and…

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e-commerce

The Delhi High Court has banned e-commerce giants including Amazon and Flipkart from selling Amway and Oriflame products on their platform without prior consent. Amway and Oriflame, along with multi-level marketing company Modicare, filed a complaint against e-commerce platforms such as Amazon, Flipkart, 1MG, and Snapdeal for selling products on their platforms at discounted prices,…

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Brand Experience

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can…

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Direct Seller Independence Act

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year…

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