Amway responded to an urgent need from its local Spectrum Health System for hand sanitizer to protect health care providers serving the growing population of patients affected by the COVID-19 pandemic. Centers for Disease Control and Prevention (CDC) has identified healthy hand hygiene as a key strategy for preventing illness and the spread of germs. When soap and…

Read More

Amway, the world’s largest direct seller, announced sales of $8.4 billion for the year ending Dec. 31, 2019, down 5 percent from 2018 figures. China, Amway’s largest market, saw significant declines in the overall direct selling industry, yet Amway was able to improve market share and move up a spot to become the country’s number…

Read More

Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and…

Read More
Milind Pant

Keeping the global leadership team going— from now to A70, and beyond Amway began the new year by welcoming in a new CEO. Recently, I connected with Milind Pant to talk about his thoughts and impressions of his inaugural year. He shared his insights, observations and his future goals. Give us your initial thoughts since…

Read More
Computop

Computop, Inc., a leading global payment processor, and Amway, the world’s largest direct selling company, today announced they are partnering on a comprehensive omnichannel payment solution. The partnership between Computop and Amway includes Amway’s business across North, Central and South America. The initiative kicks off supporting Point-of-Sale (PoS) processing, with Amway choosing highly secure PCI…

Read More
Kids’ Food Basket

Kids’ Food Basket recently opened a new farm and distribution center that will draw from Amway and Nutrilite’s rich farming history. Amway has partnered with Kids’ Food Basket, a nonprofit that address food insecurity and childhood nutrition near Amway’s world headquarters in Ada, Michigan, for more than 15 years. The experts behind Nutrilite’s certified organic…

Read More
International Stevie Awards

Jeunesse Global, Kannaway, ARIIX, USANA Health Sciences, Amway, LifeVantage, Neogenics Nutrition and Medical Marijuana, Inc. were winners at the 16th annual International Business Awards®, known as the Stevies. A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range…

Read More
Debbie Lesko

A Women’s Entrepreneurship Event led by U.S. Congresswoman Debbie Lesko (R-AZ) and the Direct Selling Association (DSA) was held on Monday, July 29, in Glendale, Arizona. Independent sales representatives from DSA member companies Amway, Arbonne International, Isagenix International and Mary Kay, Inc. participated in the event. The roundtable discussion focused on getting women involved in entrepreneurship, and…

Read More
e-commerce

The Delhi High Court has banned e-commerce giants including Amazon and Flipkart from selling Amway and Oriflame products on their platform without prior consent. Amway and Oriflame, along with multi-level marketing company Modicare, filed a complaint against e-commerce platforms such as Amazon, Flipkart, 1MG, and Snapdeal for selling products on their platforms at discounted prices,…

Read More
Brand Experience

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can…

Read More