Advocare

AdvoCare Announces Revision of Business Model

Business Model

AdvoCare International today announced a revision of its business model from multi-level marketing to a direct-to-consumer and single-level marketing compensation plan. AdvoCare has been in confidential talks with the Federal Trade Commission about the AdvoCare business model and how AdvoCare compensates its Distributors. The planned change will impact Distributors who have participated in the multi-level…

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AdvoCare Hosts Tennis Clinic; Donates $10,000 to Miami Parks and Recreation

City of Miami Parks and Recreation

AdvoCare International recently hosted an after-school tennis clinic with AdvoCare endorser and Women’s Tennis Association (WTA) player Cici Bellis at Shenandoah Park in Miami. The Plano, Texas-based health and wellness company, the official nutrition partner for the premier tennis event, the Miami Open, also donated $10,000 to the City of Miami Parks and Recreation Department…

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AdvoCare® Hosts Second Annual #GenerationFit Community Event

#GenerationFit Community Event

AdvoCare hosted its second annual #GenerationFit workout and fundraiser event on Saturday, February 23, to benefit the AdvoCare Foundation. Special guests included Cincinnati Bengals quarterback Andy Dalton and four-time Reebok® Crossfit® Games champion Rich Froning. The workout was led by Dave Thompson (Camp DaveFIT), a former professional football player and North Texas-area fitness professional. The AdvoCare Foundation will…

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Hendrick Motorsports Names AdvoCare Official Nutrition Partner

Hendrick Motorsports Names AdvoCare Official Nutrition Partner

Hendrick Motorsports recently announced that the team has aligned with health and wellness company AdvoCare as its official nutrition partner through the 2020 season. AdvoCare’s suite of nutritional and sports performance products will be used by HMS’s pit crews and teams in the NASCAR Cup series. The company’s products will be used in the team’s…

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Chiefs’ Quarterback Mahomes Newest Member of AdvoCare Endorsement Team

Patrick Mahomes II

AdvoCare recently announced the signing of Kansas City Chiefs quarterback Patrick Mahomes II as an AdvoCare Product Endorser. The 23-year-old star, who is a candidate for this year’s MVP award, is an avid fan of AdvoCare products, having used the supplements as part of his health and performance regimen throughout his career. Originally from Tyler, Texas,…

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AdvoCare® Goes International with Expansion to Canada

AdvoCare International, L.P. has officially opened for business in Canada. The Plano, Texas-based health and wellness company launched its Canadian operations on September 5, bringing weight management and sports performance products and business opportunities to the Canadian market. “For over 25 years, AdvoCare Distributors have built champions across the United States with our incredible products…

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DSN Announces the 2018 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

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The Best Places to Work in Direct Selling 2018 Honorees!

Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! The companies, listed in alphabetical order, are: AdvoCare Isagenix It Works! Jeunesse LifeVantage Nu Skin Plexus Worldwide Pure Romance Scentsy Team National USANA Xyngular Zurvita Each company above is profiled in this supplement, with employees and executives sharing why they believe…

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2018 Best Places to Work in Direct Selling – Advocare

“AdvoCare’s culture is one of positivity and integrity. We are dedicated to collaboration across all functions.” —Allison Cunningham, Senior Director, Human Resources Company / AdvoCare International Headquarters / Plano, Texas Number of Full-Time Employees / 355 Year Founded / 1993 What makes your company one of the best places to work in direct selling? AdvoCare is…

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Brett Blake to Become New AdvoCare CEO

Brett Blake - AdvoCare CEO

Plano, Texas-based AdvoCare International, L.P. recently announced that Brett Blake has been promoted to chief executive officer. He will assume the new role on April 1. Blake replaces industry veteran Brian Connolly, who served as interim CEO during the extensive executive search. Connolly will continue to work closely with Brett serving as executive chairman of the Board. Blake…

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