4Life Research

U.S. DSA Announces 2019 Officers, Directors

Direct Seller Independence Act

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year…

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9 Direct Selling Companies Honored with Stevie Awards

Stevie® award

Nine direct selling companies were recently selected as 2019 Stevie® award winners by the American Business Awards for outstanding performances in the workplace. 4Life Research, ARIIX, Jeunesse Global, Kannaway, LifeVantage, Medifast/OPTAVIA, MONAT Global, USANA Health Sciences and Vivint Smart Home were among the companies chosen. The winners will be presented with their awards at the 17th…

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Hitting Back At Fraud

fraudsters

Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their…

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Q&A with 4LIFE president and CEO Danny Lee

Danny Lee

It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current…

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DSN Announces the 2019 Global 100!

Global 100 Ranking

Direct Selling News tonight announced its Global 100 list of top direct selling companies in the world. Since 2004, DSN has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. In 2009, the magazine thought it fitting to further recognize the industry by compiling the…

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4Life Announces New Vice Presidents

4Life Research

4Life Research announced that Deborah Dixon has been named vice president of Marketing Communications and Erik Patterson vice president of North America. Dixon’s background includes field training, business builder relationships, translation and interpretation, marketing, and cultural diversity and awareness. She began at 4Life as project manager in 2002 and has held positions as vice president of…

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4Life Names Ross Terry VP of Business Development and Training

Ross Terry

4Life Research President and CEO Danny Lee announced that Ross Terry has been appointed the new vice president of Business Development and Training. In his new role, Terry will report to Senior Vice President of Global Operations Jeff Kalinin as he works with 4Life markets around the world. “I look forward to taking his attitude of…

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DSHEA: Sen. Orrin Hatch’s Legacy to Direct Selling

Sen. Orrin Hatch

Photo credit: AP Photo Orrin Hatch, the senior senator from Utah—home to nearly 100 direct selling companies—will retire next month. The 84-year-old Hatch, the longest-serving Republican senator in US history, has spearheaded several initiatives during his time in Washington, including leading the Senate’s anti-terrorism bill in response to the Oklahoma City bombing, and, as a senior member of…

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4Life Research Appoints New Executives

Sandy, Utah-based 4Life Research recently appointed Nate Buhler to serve as senior vice president of Operations and Trevor Luke as the new senior director of Southeast Asia. Buhler will oversee 4Life manufacturing, quality and compliance, planning and procurement. and distribution and fulfillment. He joined 4Life in January 2011 as director of Manufacturing and was later…

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