USANA is the new official multivitamin partner and supplier of the Bundesliga’s VfL Wolfsburg.
The Salt Lake City, Utah-based company will provide nutritional supplements to the German club. The partnership includes visibility in the Wolves Volkswagen Arena, along with creative activations, hospitality packages and joint initiatives in the United States.
“At VfL Wolfsburg, we strive to develop professional connections in every area, and that includes the field of nutritional supplements we offer our players, coworkers and fans,” said VfL Managing Director Michael Meeske. “When it comes to health, numerous athletes trust USANA more than any other company. So, we’re excited to develop this partnership further in the coming years, and look forward to support USANA with our global network.”
USANA will also become the Official Partner of the VfL Wolfsburg Academy to help the young players of the club develop joint and individual projects and initiatives. As an NSF-certified manufacturer of high-quality nutritional products, for over 20 years USANA has provided its supplements to professional athletes and Olympic teams around the globe, including the Women’s Tennis Association, Spartan and the English Premier League’s AFC Bournemouth.
“With all of the positive feedback from other professional athletes who trust USANA and it’s certified products, it was an easy decision for VfL Wolfsburg to trust and join the USANA team,” said Meeske.