From the September 2021 issue of Direct Selling News magazine.
YOUR BRAND IS NOT WHO YOU SAY IT IS. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association are always in the hands of consumers, and in the case of direct selling, the distributors. In our cover story, find out what is vital according to some top momentum builders/chief marketing officers in the channel.
In this quickly changing world, the future of the traditional workplace is ever-changing. Our first feature, The Future of Work, provides research, expert advice and examples of how companies are handling this ever-changing work environment.
At DSN, we were delighted to have the contributions of John C.C. Sanders, Jr. and Katrina Eash from Winston & Strawn. In Protecting Your Business, they cover the five things you should do now to protect your businesses regarding the FTC. They detail how proactive engagement now can significantly minimize legal risks later.
We also bring you excerpts from our first CEO Roundtable Podcast. Joni Rogers-Kante of SeneGence, Sarah Shadonix of Scout & Cellar, Michele Gay of LimeLife by Alcone and Amelia Warren of Epicure all came together to discuss issues, trends and opportunities facing the channel. Make sure you are tuning in to all of our DSN Podcasts. We have the Executive Insights Series, the Direct Approach with Wayne Moorehead series and more.
We are excited to have two company features this month. Read the feature on Princess House to discover how 2020 brought a new company structure and a clear roadmap for this legacy organization. “The consultants in the field could have become our opponents. Instead, they became our partners. I now feel we’re at this point where we can conquer anything together. They have become a culture of figuring things out; they’ve become very innovative. I think unleashing that power can bring us to do and try anything we want to try,” states Lynne Coté, President and CEO.
Our second company feature is on Red Aspen. This exciting company led by Jesse McKinney as CEO, Amanda Moore as COO and Genie Reese as CSO are inspiring women to pursue their purpose. “We don’t want to be your passion and your purpose—whatever that might be—we want to help fuel it,” says Jesse McKinney, Chief Executive Officer. Read their story on page 80.
Our annual Best Places to Work nominations are coming in. Best Places to Work in Direct Selling celebrates the important role companies play as employers in the marketplace and highlights companies setting the bar for establishing and nurturing work experiences and environments that bring out the very best in people. The company nominations are open until October 22.
Our Fall Direct Selling University event is coming up soon. We are putting together the most influential, knowledgeable and exciting speakers for our event on October 14-15. Learn from 30+ speakers representing over $20 billion in revenue and billions in year-over-year growth!
At Direct Selling News, we endeavor to be a source, resource and thought leader for the entire direct selling channel. So, if you have a suggestion, a need or an inspiration to share, please reach out. We would love to hear from you.
