Brett Blake to Become New AdvoCare CEO

Plano, Texas-based AdvoCare International, L.P. recently announced that Brett Blake has been promoted to chief executive officer. He will assume the new role on April 1.

Blake replaces industry veteran Brian Connolly, who served as interim CEO during the extensive executive search. Connolly will continue to work closely with Brett serving as executive chairman of the Board.

Blake was hired in October to serve as president of Global Sales and Strategic Planning. He will continue to serve those functions in addition to the added responsibility of CEO.

“I am grateful for the confidence the Ragus family, Brian Connolly and the Board of Directors has in me,” said Blake. “I am so impressed with the caliber of people associated with AdvoCare and am looking forward to leading this company to even greater success as we look to secure our business in the U.S. and expand globally.”

Prior to joining AdvoCare, Blake served in executive or management roles with several direct selling companies and PepsiCo.

“Brett’s deep expertise in direct sales and leading successful businesses, paired with his passion for the Distributors and customers, made him the best choice to lead AdvoCare into the future,” said Debbie Ragus Cook, a member of the Board of Directors and the eldest daughter of AdvoCare founder Charles E. Ragus. “We are also so grateful to Brian Connolly for his immeasurable contributions to AdvoCare over the last two and a half years and are excited he will stay engaged through his role on the Board.”