Bo Short Named Nerium International Chief Sales Officer

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Nerium International, an Addison, Texas-based skincare and wellness brand, has hired direct selling expert Bo Short as the company’s new chief sales officer.

Bo Short Nerium

Bo Short

Short will oversee the U.S. and global sales teams, managing and directing all Nerium International salesforces in markets throughout North America, Asia-Pacific, Latin America and Europe.

Short brings executive acumen and strategic leadership experience to the Nerium International team with his proven track record of motivational coaching and sales leadership development in the channel.

“We are enthused about Bo’s role as chief sales officer with our dynamic direct selling company as he becomes part of our global movement to make people better by offering innovative skincare and wellness solutions, and an incomparable business opportunity,” said Nerium President Deborah K. Heisz. “Bo has decades of proven leadership experience with direct sales companies both building in the field and serving in corporate roles. Bo will provide his management expertise to drive our sales organization as he catapults Nerium International to its next benchmark of success.”

Nerium launched in the U.S. in August 2011 with a line of exclusive age-fighting skincare and wellness products that are science-based. It currently operates in the U.S., Canada, Mexico, South Korea, Japan, Hong Kong, Colombia, Australia, New Zealand, Germany, Austria and Singapore.

“I am honored to be a part of this great Nerium International family and culture,” said Short. “I look forward to working with our incredible field leaders as we continue to grow sales and strengthen Brand Partner training, so that we can raise leaders around the world to help them achieve their personal goals and aspirations.”