Amway’s ATMOSPHERE brand of premium home air treatment systems is No. 1 in the world, according to new research by Verify Markets. A study of 2013 global sales revealed that Amway commands a 15 percent share of the total global market for air treatment systems.
Last year, China generated the highest demand for Amway’s residential air purification systems. According to a World Health Organization estimate, 4.3 million deaths—or 7.7 percent of total mortality—were attributable to household air pollution (HAP) in 2012. The Western Pacific region of the world, including China, accounted for 1.6 million of those deaths.
Increased awareness of health issues related to air quality has boosted the company’s sales, says Mitchell Urbytes, Director of Home Brands for Amway. “Through the Verify Markets research, we found the key drivers for the sales of air purification systems were poor indoor air quality and awareness about poor air quality,” Urbytes shared in the company’s statement.
ATMOSPHERE is not the only leading brand developed by Amway. The direct selling powerhouse has also built NUTRILITE, the world’s No. 1 selling vitamin and dietary supplement brand, and ARTISTRY, one of the top five premium skincare brands in the world.
