Founded | 1998
Headquarters | Carlsbad, CA
Top Executive | Albert Bosch, North American CEO
Products | PEMF Devices
In the human body, healthy circulation is everything. The intricate highway of veins, arteries and capillaries that runs throughout our bodies moves nutrients, waste and chemicals from one destination to another. When circulation is compromised, poor blood flow can cause inflammation and other health issues. Exercise and nutrition are critical to healthy circulation, but the researchers at BEMER Group have proven there’s another way to dramatically improve the circulatory system. And it only takes 16 minutes a day.
Fields and Frequencies
Pulsed electromagnetic field (PEMF) therapy is one the best-kept secrets amongst athletes, holistic practitioners and veterinarians, but hasn’t quite made it onto the main stage in the health and wellness arena. The BEMER Group is ready to change that.
BEMER stands for Bio-Electro-Magnetic-Energy-Regulation. Since 1998, the scientists and researchers at BEMER have been focusing on PEMF technology, utilizing electromagnetic fields through specific waveforms and frequencies to stimulate various systems throughout the body. The BEMER team harnessed the power of PEMF and developed a proprietary signal designed to target the circulatory system.
Its flagship product, the BEMER device, delivers a patented bio-rhythmically defined therapeutic signal that temporarily improves circulation, which can result in a better supply of oxygen and nutrients, as well as better disposal of waste. Basically, it works with the body to make circulation more efficient. The latest application of the BEMER signal targets microcirculation within muscle tissue. These tiny “micro-vessels” are small in size but huge in the responsibility they have in supporting healthy tissues.
The device consists of a “b.box” control unit and various applicators for both full-body and targeted local use. Users either lie on the full body mat or choose the area of the body they want to address with the smaller applicators. The device delivers the patented BEMER signal for eight minutes in each session; two daily sessions are recommended. BEMER offers several editions of the device, including Home- and Go-Editions.
“We consider ourselves to be the only physical vascular therapy device that exists on the planet that actually accomplishes this (regulation of blood flow at a local level),” shared Albert Bosch, North American Chief Executive Officer of BEMER Group. “We have a protected multiple patented position in a class of our own within the global PEMF market.”
Bosch is newer to BEMER, joining the company in September of 2019; but has deep experience in the network marketing industry, holding leadership positions at It Works! and Tupperware over the last 25 years. He joined BEMER at a critical time—not only on the advent of a global pandemic, but also as the company was navigating a new level of FDA clearance.
Originally a Class I medical device, BEMER pursued Class II clearance to differentiate themselves from their competitors and become the first FDA-cleared PEMF device of its kind. Bosch and his team were faced with a challenging clearance process, delayed in large part by the pandemic and FDA timing.
“Our move from Class I to Class II went less smoothly than expected, but fortunately, all was cleared up with the FDA and every applicator for the BEMER PEMF systems has now been cleared,” Bosch explained. “BEMER is the only FDA-cleared Class II medical device in the range of low frequency-low intensity. What this means is we are at a low enough power to be safe but also demonstrate efficacy.”
Distributors and Ambassadors
The BEMER field is made up of over 20,000 distributors. These dedicated users have experienced life-changing results—from better sleep to faster recovery, increased energy levels and reduced discomfort.
“Over the two years that I’ve been here, we’ve spent a lot of time really differentiating ourselves,” Bosch explained. “We have a three-pronged approach to our strategy right now. We’re moving (our focus) towards preventative lifestyle changes versus aging customers with ailments. That’s our wellness focus.
“The second channel is all about performance enhancement and recovery—athletes, trainers and physical therapists. The last one is our equine focus: horse owners, handlers, trainers and veterinarians.”
In addition to distributors, the BEMER team has recently added a new avenue of sharing the benefits of their technology with the world. The company has partnered with over 30 product ambassadors—primarily professional athletes or wellness experts—between the human and equine sides of the business.
“We have a channel of distributors in the U.S. like the rest of the (direct sales) industry,” Bosch said. “But in branding our product we also have ambassadors, everything from extreme athletes like Jimmy Chin and freestyle skiers like Mark Abma to Olympians Miki Barber and Simone Blum and pickle ball champion Tyson McGiffin. We also work with sports therapists and equine ambassadors. Everyone of our ambassadors use the product. They love it; they speak from the heart; and there’s no money exchange with these individuals. So, it’s real versus what could be seen as a paid endorsement. These are real users, real stories and real testimonials.”
BEMER also works with fitness guru and celebrity spokesperson Brooke Burke, giving her the spotlight to share her experience with the device.
Humans and Horses
Used in hospitals, clinics, universities and homes around the world, BEMER serves over 100,000 users in more than 40 markets. This type of therapy isn’t just for humans—BEMER is a secret weapon in the horse world as well, used as an equine therapy for decades.
“Since I’ve joined, our team has done a great job of moving us more into enhanced performance and recovery,” Bosch said. “It’s about elite performance, it’s about recovery. It’s about horses and humans all in those same veins. It’s like bio hacking, that little edge that everybody’s looking for.”
North American Marketing Director Brad Horn sees BEMER’s equine application as a twofold opportunity. “A lot of owners, riders and trainers might be a little skeptical about the technology and the product,” he said. “But with a horse, there’s no such thing as a placebo effect—obviously the horse doesn’t know if it’s a regular blanket or a BEMER blanket. So as soon as they see it work on their horse, they’re like, ‘oh my gosh, wow. It really does work!’ It’s almost an instant sale for us. If you can sell a horse owner a BEMER Horse Set, chances are you’re going to sell a human set as well.”
Today and Tomorrow
Health outcomes for Americans have never been in more need of the type of effective, non-invasive therapy the BEMER device delivers. Bosch, Horn and their team are eager to share their technology with the world, with a goal to see a BEMER in every home (and every barn, too).
“I’m most excited about what our product does for people,” Bosch said. “I’ve seen the lives that we’ve improved tremendously from a wellness perspective, that the science is real. The poor health and wellness of our country represents a huge opportunity for a technology like BEMER to come in and provide help. Our product is natural; it’s proven; it’s FDA cleared; and it’s the right type of technology to help people live a preventative lifestyle. If they add that to working out and eating well, meditating and all those things, I think our product will just continue to expand and become more of a household name.”
From the January 2022 issue of Direct Selling News magazine.