Beautycounter has been named to Fast Company’s prestigious annual list of the world’s Most Innovative Companies for 2020 as #1 in the beauty category.
This marks the third year Beautycounter has received the honor of being included on this list, which honors the businesses making the most profound impact on both industry and culture. This year’s MIC list features 434 businesses from 39 countries.
“We are proud to be named again as one of Fast Company‘s Most Innovative Companies,” said Beautycounter Founder and CEO Gregg Renfrew. “This not only acknowledges our leadership in the clean beauty movement, but also further solidifies our leadership in the beauty industry as a whole.”
Beautycounter develops and distributes its own products made with ingredients significantly safer for health while driving a growing national movement to demand better regulations for the beauty industry. Since its launch in 2013, Beautycounter has attracted national attention as the first brand to take a meaningful position on cosmetic reform.
Through its trademarked The Never List™, Beautycounter has prohibited the use of more than 1,800 questionable or harmful ingredients in their product formulations, well beyond the 30 banned by U.S. law. Beautycounter also works extensively at the federal level to improve transparency and accountability of the beauty industry, and advocates for stronger cosmetic safety laws which have stood largely unchanged since 1938. In December 2019, Gregg Renfrew was invited to testify as an expert witness before Congress in only the second hearing on cosmetic reform held in the House in the past 40 years.
Fast Company‘s editors and writers sought out groundbreaking businesses across myriad industries. The World’s Most Innovative Companies is Fast Company‘s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
“At a time of increasing global volatility, this year’s list showcases the resilience and optimism of businesses across the world. These companies are applying creativity to solve challenges within their industries and far beyond,” said Fast Company senior editor Amy Farley, who oversaw the issue with deputy editor David Lidsky.