An Internet connection is now the only thing standing between Beachbody customers and the brand’s celebrity trainers, including names like Tony Horton, Shaun T and Autumn Calabrese.
At its annual Coach Summit this weekend, the fitness giant introduced Beachbody On Demand, a new streaming service that instantly connects users to a broad selection of programs and workouts. Beachbody celebrated the launch by streaming a live Super Workout event led by a handful of its most popular trainers. The one-hour session took place on the streets of Nashville, Tennessee, the location of this year’s Coach Summit, with more than 20,000 people participating.
The California-based company initially offered Beachbody On Demand to its network of nearly 350,000 coaches, who provided feedback on the user experience. While the service is in its beta phase, Beachbody is offering all consumers an introductory 30-day free trial. Continued access to the fitness library—which the company values at more than $3,000—will cost users an introductory price that works out to $2.99 a week.