Following the July rollout of its Beachbody On Demand streaming service, Beachbody LLC is making the extensive library of health and fitness programs available for Apple TV.
The Santa Monica, California-based company has positioned itself at the intersection of technology and fitness with its new digital offering. A Beachbody On Demand subscription provides instant access to the brand’s popular in-home workouts, including offerings like P90X with celebrity trainer Tony Horton and Insanity with Shaun T. The service also rewards users with programs created exclusively for Beachbody On Demand.
Beachbody’s new app for Apple TV comes on the heels of a fall product release by the technology giant. In September, Apple unveiled the first refresh of its big-screen offering in more than three years. The latest Apple TV features the company’s all-new tvOS operating system and a redesigned interface using the Siri Remote.
“Through the Beachbody On Demand app for Apple TV, users are able to access and participate in the most premium, at-home fitness experience ever available,” Beachbody’s Chief Digital Officer, Bill Bradford, said in a statement. “Over the years, Beachbody has developed fitness and weight-loss products that consistently deliver results, and with the new Apple TV and its powerful new tvOS, our ability to reach new customers with the best on-screen navigation increases exponentially.”
Beachbody is offering all consumers an introductory 30-day free trial of its fitness library—which the company values at more than $3,000—while the service is in its beta phase. Existing Beachbody On Demand users can install the Apple TV app and link their account to their new device.