Avon Products Inc. recently unveiled its new patented breakthrough technology, Protinol™, which restores “baby” collagen—a first in topical skincare.
According to the company, Protinol is clinically proven to restore both types of collagen found in healthy skin, helping to mimic the perfect collagen ratio found in baby skin.
Collagen is responsible for the irresistible quality, texture and bounce found in baby skin. Collagen makes up 80 percent of skin and consequently is the most critical structural protein in your skin, but it’s a complex protein and not easy to replace once lost.
In the skin, there are two main types of collagen, known as collagen 1 and collagen 3, that are both equally important. Collagen 3 (otherwise known as baby collagen because of its presence in infant skin) provides a framework that collagen 1 binds to. The two types of collagen need each other to function efficiently.
In baby skin, when collagen levels are in their prime, collagen 1 and 3 are both present in equal proportions, working together in perfect harmony. But even in your childhood, your skin is already losing this optimum collagen balance.
Until now, only collagen 1 has been effectively restored via topical skincare, but without the matrix of baby collagen the impact is minimal. Protinol works to restore both collagen 1 and collagen 3, bringing them closer to that optimal ratio found in baby skin. The result is your skin moving closer to how it functioned as a baby.
“While Avon has been leading the way in innovation for many years, Protinol is one of the most exciting discoveries of the decade,” said Anthony Gonzalez, director of Skincare Product Development at Avon. “As a scientist, discovering an ingredient so powerful it needs some of the world’s leading skincare scientists to help fully understand how it works its magic, is the ultimate accolade. This, combined with seeing results with the naked eye in just seven days without the side effects skincare fanatics have come to expect with powerful ingredients, is nothing short of miraculous.”