London-based Avon Products, Inc. recently announced the upcoming launch of Avon Life Colour, its second fragrance collaboration with world-famous designer Kenzo Takada.
It builds on the success of Avon Life, the first fragrance Avon created with the acclaimed designer in 2016, which broke the company’s sales records by recording the highest ever sales for a fragrance in the first quarter after its launch.
The new fragrance will be available in late 2018. Avon is backing the fragrance with extensive marketing, including advertising, innovative digital engagement and an activation with Kenzo Takada during Paris Fashion Week.
“We’re incredibly excited about the potential of this new fragrance and the opportunities that it will bring to Avon and our Representatives around the world,” said Jonathan Myers, executive vice president and COO at Avon. “This launch reinforces our fast-beauty strategy and furthers our commitment to democratize beauty: making sure our customers all over the world have access to the latest beauty trends, innovations and quality products at accessible prices.”
“It’s not easy to find good partners like Avon,” said Takada. “This company is wonderful, full of great young talent, dealing with a business in a complex and competitive environment, looking to offer great products at an affordable price. It follows what I initially did in fashion, trying to democratize great products.”