AVON Turkey recently announced it will be sponsoring one of Turkey’s longest-established and biggest sport brands, Beşiktaş JK (BJK). The sponsorship is the first at club-level women’s football in Turkey, and is aimed at raising awareness of women’s football and introducing more women into football as spectators and players.
According to AVON, the sponsorship is launched with the belief that women can achieve great success in football as well as in all other walks of life.
“We are thrilled to become sponsors of Beşiktaş JK Women’s Football Team and to be able to stand side by side with them in their future achievements,” said AVON General Manager Orkun Gül.
At the signing ceremony held last week—and broadcast live on national TV—players and technical staff shared autographed jerseys with AVON and promised to become champions this season.
“That the AVON brand, which enjoys a considerable place in women’s daily lives, has become the main sponsor for the Beşiktaş Women’s Football Team is important in that it will raise awareness of football as a sports discipline that is no longer exclusive to men but one that appeals to a greater audience,” said BJK President Fikret Orman. “I would like to extend my most sincere thanks to everyone who has contributed in this agreement, which will serve as a model to the football industry.”