Avon Products, Inc. (NYSE: AVP) today announced its results for the fourth quarter and fiscal year ended December 31, 2018.
For the fourth quarter 2018, total revenue was $1.4 billion, a decrease of 10 percent year-over-year. Active Representatives declined 6 percent.
For the fiscal year 2018, total revenue was $5.57 billion, a decrease of 2 percent year-over-year. Active Representatives declined 5 percent
“We are in the initial stages of our turn-around plan with fourth-quarter results showing sequential improvement in revenue trends in 4 of our top 5 markets, as well as some early signs of progress against our core strategies,” said Avon CEO Jan Zijderveld. “As I wrap up my first year at Avon, we have a clear strategy to Open Up Avon and are taking the necessary steps to return this company to growth. We understand that the foundation of our success lies in the training and retention of our Representatives. Empowering women to build successful businesses and generate relevant earnings in countries around the world will, in turn, enable us to grow. This is a large task that involves the efforts of every employee and Representative. It will take time but introducing training programs that empower women to become trusted advisors to their customers and sell higher value products, bundles and regimens help to improve Her earnings, and thereby Her success.”
To read the entire Avon Q4 2018 report, click here.