London-based Avon Products, Inc. announced that it has become a founding patron of the prestigious new British Beauty Council.
The Council was established to represent the voices, opinions and needs of the beauty industry. It seeks to promote the huge contribution that beauty makes to the UK economy and to build beauty as a career choice, as well as extending into developing excellence in areas such as formulation, manufacturing, supply and packaging.
As a key player in this venture, Avon will use its 130-year heritage in breakthrough innovation and insight from its millions-strong global network of women to help open up growth and excellence in the beauty sector. As part of its “Open Up” strategy, Avon is embracing new partnerships to transform its brand, reach new consumers and create more opportunities for beauty entrepreneurs to earn, learn and succeed on their own terms.
Louise Scott, chief scientific officer at Avon, is the company’s representative on the British Beauty Council board. “It is estimated that the British beauty industry is worth more than £20 billion.” She said. “As one of the longest-standing beauty businesses in the world, Avon is delighted to be a founding patron of an organization that will champion the power of beauty to create opportunities and contribute to the economy and society. We believe whole-heartedly in the British Beauty Council’s mission to ensure that beauty is to be recognized and supported as a world leading industry.”
Avon was also attracted to the partnership by the British Beauty Council’s pledge to support inclusivity—to celebrate diversity and the interests of the entire industry, regardless of age, ability, gender, race, religion or culture. This aligns with Avon’s own longstanding commitment to democratize beauty by delivering high-quality beauty products at accessible prices and through championing every kind of beauty.
“I am delighted to have an iconic brand like Avon support the British Beauty Council as a founding patron,” said Millie Kendal MBE, CEO of the British Beauty Council. “The promotion of female entrepreneurs via the cosmetics industry is an important and relevant—not to mention valuable—asset. Avon has long been a leader in supporting women in business and has a huge amount to bring to the table as it moves forward through significant transformation—exactly the kind of partner we need to elevate the reputation of the beauty industry.”
