Avon Mexico has partnered with Mexican influencer and makeup artist Patrick Mua to create a genderless lipstick collection for the company’s Mark by Avon line, featuring eight matte shades.
Mua was a participant in the creative process and is one of the first men to be the spokesmodel for a makeup brand in Mexico.
In an interview with Vogue Mexico, Mua said makeup is for everyone and has no gender. “It’s an art, nothing more,” Mua said.
The new beauty trend of cosmetics for men has been embraced by major brands like Chanel and Tom Ford, and arrives on the heels of a market boom within the masculine grooming and skin care category.