Avon and Greek skincare brand KORRES recently announced a strategic partnership in Latin America, home to six of direct selling’s Billion Dollar Markets.
KORRES, established in 1996 by Greek pharmacist George Korres, has granted Avon exclusive rights to develop, manufacture and market KORRES products in Latin America. The alliance presents an opportunity for Avon to build upon its strengths; Latin America is the company’s largest business unit, generating nearly half of total revenues.
“Latin America is a growing beauty market and a major component of the Avon portfolio,” says Avon CEO Sheri McCoy. “I’m very pleased that through this strategic alliance, we can leverage Avon’s extensive network and capabilities to bring the KORRES brand and products to more women across Latin America.”
KORRES has always viewed Latin America as a unique fit to the values and philosophy behind its natural formulations, says the company’s founder. “Avon is a strategic partner that can help us start this wonderful journey.”