Avon marks its 27th year of support for Breast Cancer Awareness Month by opening up even more opportunities for women around the world to “Take a #BreastBreak.”
To help shine a light on the fact breast health needs to be a priority, with 2 million new cases of breast cancer recorded globally in 2018, Avon is activating its 5 million sales reps, equipping them with information and advice to ensure they are encouraging women around the world to take a “‘Breast Break.” This includes opening dialogue about regular self-checks, being aware of any changes in breast appearance or making time to speak with a medical professional.
Women globally, compared to men, devote two to ten times more time caring for children, elders and their sick relatives. However, women often spend little time on their own preventative health. Health organizations and cancer NGOs across the world universally agree that early detection is vital in the effective treatment of breast cancer, the most common cancer diagnosed in women. Yet many women still don’t take potentially life-saving action such as self-exam or mammograms.
Amy Greene, chair of the Avon Foundation, commented, “Avon has been a leader in supporting the breast cancer cause for 27 years, enabling breakthrough research, equipment and educational materials. Last year we reached 50.1 million people across the globe through our work; however, we know that for a huge number of people breast health still is not high on their priority lists.
“By engaging our global network of Representatives, we hope to encourage millions of women around the world to take a ‘Breast Break.’ Whether it’s a self-check once or twice a month, an annual mammogram, or simply opening dialogue about breast health with friends and family, each of these are vital steps in preventing the late diagnosis of breast cancer. Across the globe Avon has also made a commitment to fully support its employees in taking any time required out of the office for their own breast health.”
Avon has launched a global petition on change.org to support a “Breast Break” all around the world, encouraging other companies to follow its lead in shining a light on the importance of breast health.