Avon Product Inc. has been awarded its first Cannes Lions award for the “You’re Not Alone” campaign from the Avon Institute in Brazil.
The campaign features domestic objects like pots and pans and cushions speaking out for the women experiencing violence to reinforce how invisible the problem can be when the only witnesses can’t tell the story. The bronze lion for industry craft was awarded at the prestigious International Festival of Creativity held in Cannes, France, the world’s biggest gathering for the creative marketing community.
This global recognition celebrates the creativity and impact of the campaign which ran in Brazil to drive awareness about violence against women and girls. One in three women worldwide will experience violence in some form during her lifetime. Avon wants to change it, and that’s why it launched its global Promise to Help End Violence Against Women and Girls to encourage conversation, provide information and improve support. Since it launched its first campaign in 2004, the Avon Foundation for Women has donated more than $60 million to the cause.
“We are so proud to have won the Cannes Lions award,” said Daniela Grelin, executive director of the Avon Institute in Brazil. “It’s the most prestigious recognition for creativity in the world. It’s not just about the recognition for our work, it’s about knowing that we’re making a difference. The more awareness we can drive for the issue, the more potential there is to improve and saves lives. We proudly stand4her and are honored to accept the award alongside our creative agency partners Wunderman Thompson.”
Celebrating and sharing Avon’s work to reach more people is central to the company’s Open Up strategy. Danielle Bibas, vice president of Marketing for Brazil said, “Our purpose is to improve the lives of women, whether that’s through offering great quality beauty products, an earning opportunity or committing to causes that matter to her. We live this purpose every day by combining practical commitment, great talent and bold vision and we’re incredibly proud to do so.”