Avon, Disney Team Up to Find Russia’s Next Top Designer
Avon Russia is teaming up with Disney to create a Fashion Academy where designers compete to take training at the RANEOA School of Design.
Budding Russian fashion designers are being offered the opportunity to design their own Disney-inspired fashion collection, which will be sold in Avon brochures in Russia next year. The project offers talented young designers the chance to work with experts from Avon’s own fashion team in a competition shown on TV programme Rules of Style on Disney Channel Russia.
Applicants will submit up to five sketches of their fashion collection, called “Casual Inspired by Disney.” Thirty designers will be chosen, and the competition to reach the final will be shown on Disney Channel Russia until December. In February 2019, the ten finalists will progress to the Fashion Start-Up training, which includes unique master classes, presented by industry leaders. Glamour magazine will give contestants a unique insight into major fashion trends throughout the project and participate in the expert program.
The Fashion Academy project will culminate in a grand fashion show where the contestants will present their final designs. The overall winner will be named and be awarded the main prize—an opportunity to present their collection in the Russian Avon catalogue, which goes to millions of homes.
