Avon and global beauty manufacturer Coty Inc. have inked a new agreement in Brazil, the world’s largest fragrance market. Avon, the No. 2 company in direct selling, will market select Coty fragrances through its extensive network of sales representatives.
Brazil represents Avon’s largest market, with a network of 1.5 million representatives. According to David Legher, President of Avon Brazil, the Coty partnership presents an opportunity to reach a wider audience and spur further growth. “Coty’s celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our representatives increase their earnings and reach a broader consumer base,” Legher said in a statement.
Coty saw 7 percent volume growth in fragrance sales in its third quarter, ended March 31. During the same period the company saw a 15 percent sales increase in emerging markets. “This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, President of Coty Beauty. “Avon’s extensive experience in Brazil makes the company an ideal partner, and we look forward to working together.”