Avon announced a partnership with Perfect Corp.’s technology to bring a virtual try-on shopping experience to nine of its international markets. Through true-to-life AR (augmented reality), Avon shoppers will enjoy a hyper-realistic beauty experience that allows them to try more than 400 of Avon’s products, including its lip, eye and face makeup collections, without using any physical product. In addition to convenience, the company is pleased to offer a more hygienic beauty testing experience, as well as one that is more sustainable and creates no product waste.
“This type of beauty technology isn’t widely available in the mass beauty market,” said Alex Long, Head of Omnichannel Global Marketing at Avon. “Until now, it has only been prestige brands offering this type of brand experience. We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalized experience and be confident in their purchase.”
This technology will initially launch in the UK, South Africa, Philippines, Italy, Poland, Russia, Romania, Czech Republic and Turkey and is expected to drive customer engagement and purchasing confidence.