Saturday / May 21. 2022
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Saturday / May 21. 2022
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • New Perspectives
    • Working Smart
    • From the Publisher
    • Digital Issue
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Join
    • Membership
    • VIP Community
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Avon Breaks New Ground with Liverpool Ladies FC Sponsorship

BY DSN Staff | April 28, 2017 | read / Daily News

Avon Products Inc., the company for women, announced on April 18 a ground-breaking sponsorship as the global beauty giant became Principal Partner of Liverpool Ladies Football Club and the Club’s Official Ladies Beauty Partner.

Avon and the Liverpool Ladies FC herald a new dawn in women’s football, as the partnership will see Avon become the team’s first independent shirt sponsor to that of its male counterpart. Furthermore, for the first time in history, Avon will become the first female-focused brand to sponsor an FA Women’s Super League Club.

“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together,” said Andrea Slater, General Manager of Avon UK. “The teams and professionals we have spoken to on this journey are truly inspirational women, working together to achieve their goals, and we are very excited to be sponsoring Liverpool Ladies Football Club and supporting the women through all of their future successes.”

Globally, women’s football is gaining momentum, with 30 million girls and women playing football regularly worldwide; by 2018 women’s football is set to become the second largest participant sport in the UK after the men’s game. However, that was not always the case. In the 1920s, football was deemed a sport “unsuitable for women” in England; ever since the ban was lifted in the 1970s, the ladies sport has been on the back foot.

Recognizing these challenges, championing and empowering women is at the heart of Avon’s dedication to women’s football. To increase awareness and participation for the sport, Avon is pledging its commitment to the sport by supporting women’s football, and giving the team the recognition and equality they deserve.

“Avon’s purpose is to inspire and create a world with more empowered women,” said Slater. “This sponsorship aims to inspire women all over the world to drive real change in women’s football—breaking down social barriers, challenging stereotypes and empowering young girls and women to play the sport that they love.”

Liverpool FC wore the team shirt featuring the Avon logo for the first game of the WSL (Women’s Super League) Spring Series against Yeovil Town Ladies at Huish Park this past weekend. Liverpool FC—or, the Reds, as the team is known—won the game, 4–1.

“We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner,” said Billy Hogan, Liverpool FC’s Managing Director and Chief Commercial Officer. “Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”

Posted in Daily News
Related Articles
Coway Reports Q1 2022 Revenue of $730 Million  May 20, 2022

Coway Reports Q1 2022 Revenue of $730 Million 

Read more
LegalShield Partners with NEWITY to Provide Legal Services to Small Businesses  May 19, 2022

LegalShield Partners with NEWITY to Provide Legal Services to Small Businesses 

Read more
Should Virtual Conferences Be a Part of Your Sustainability Plan? May 17, 2022

Should Virtual Conferences Be a Part of Your Sustainability Plan?

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5800 Democracy Drive
Suite 100
Plano, Texas 75024
info@directsellingnews.com
Copyright 2022 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT