AVEDISCO, Italy’s direct sales and consumer service association, recently announced that 2017 was a profitable year for direct sales.
Results show that the direct selling sector achieved excellent results in terms of turnover and employment value in Italy last year: the 38 member companies of AVEDISCO recorded growth of more than 9 percent for a total of over €703 million, and almost 251,000 sales representatives, an increase of 5 percent compared to 2016.
“Those who choose to rely on our 38 member companies know they can embark on a path of safe and profitable growth,” said Giovanni Paolino, president of AVEDISCO. “The Association dedicates particular attention to training, a requirement to grow and achieve the objectives, and at the same time enhances the concept of autonomous entrepreneurship, enhancing the personal abilities of each Distributor. The more than positive signs that come from the results obtained in 2017 represent an important encouragement for all the people looking for their working future.”
Analysis of individual sectors highlights the positive trend of the merchandise belonging to the associated companies on the Italian market: the food–nutritional sector had an increase of 11.46 percent compared to 2016, reaching a total of almost €531 million; the cosmetics and fashion accessories sector grew by 3.8 percent, with almost €59 million; and the home durable goods sector achieved 8 percent growth, with almost €41 million. AVEDISCO says these results underline the satisfaction of the customers who choose the products of the associated companies for the quality and personalized advice that distinguishes the sector.
AVEDISCO also noted that the direct selling sector has over 12,000 employees more than in 2016.