Insights on leading during a global pandemic from the CEO and President of Oriflame and WFDSA Chair.  I was fortunate to catch up with the WFDSA Chair and the CEO and President of Oriflame Magnus Brännström. He offered his insights on leading during the COVID-19 pandemic and the challenges, changes and successes of the direct…

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International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go…

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COVID-19 has changed the game and so will the resurrection of the social justice movement. The direct selling model has been approaching an inflection point for more than a few years. We have never experienced a threat to the health and welfare of nations as we are experiencing today. Add to that the events of…

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Each year, the Direct Selling News team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 11 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as…

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Data leaves clues of how to better inspire your sales force. After spending the better part of a decade in the direct selling channel industry, I’ve been witness to the onslaught of negative press that has come our way. Some of it we have earned, but it is far from deserved. I’ve seen this channel…

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The 11th annual event was one for the ages.  Since the live event of the 11th annual DSN Global 100 Celebration in Dallas was canceled due to the COVID-19 pandemic, DSN presented a special video event on their website on the evening of April 1. It was co-hosted by DSN Publisher and Editor in Chief…

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We are at a unique moment in time, one that will undoubtedly change the way we live and the way we do business in the future. Our way of life had hit a brick wall. In the span of a few days, hotels and retailers shuttered, airplanes were grounded, offices fell silent. Leaders scrambled to…

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The FTC v. AdvoCare Litigation Continues in a Texas Federal Court as Two Former AdvoCare Distributors Mount Challenge to FTC’s Enforcement Authority. Largely unnoticed in the publicity surrounding the FTC v. AdvoCare lawsuit in October 2019 was the fact that two former AdvoCare distributors named in FTC’s complaint refused to settle with the FTC. In…

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Fulfillment companies unfamiliar with direct selling businesses may struggle with some of the unique requirements to serve this market.   Following are 5 keys to success in fulfillment operations for direct sellers, and what to look for in a fulfillment partner. Scalable Infrastructure As a direct seller, you’re one good Instagram post from a big…

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