Posts by R. Todd Eliason
Q&A with Ryan Napierski
Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…
Read MoreAnother Year of Steady Global Growth
We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact…
Read MoreBuilding a Distinct, Emotionally Connected Brand
Since 2004, Direct Selling News has been privileged to work with hundreds of direct selling companies in the course of interviewing for our cover story and other feature articles. What we’ve learned is that companies with a great culture lead the way in terms of revenue, growth and retention. In our research, we’ve learned that…
Read MoreQ&A with Laurie Ann Goldman
Live Beautifully. Avon magic – which is one-part beauty, one-part iconic brand, and one-part powerful women! New Avon began the new year by welcoming in a new CEO. I recently connected with Laurie Ann Goldman to talk about her thoughts and impressions in her new role. She shares her insights and observations and future goals.…
Read MoreAlways Keeping A Startup Mentality
Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile…
Read MoreWelcome to our 10th Annual Global 100 edition!
Each year, the direct selling news team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 10 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as…
Read MoreQ&A with 4LIFE president and CEO Danny Lee
It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current…
Read MoreA Season of Channel Evolution!
The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would…
Read MoreUFORIA Young Company Interview
ÜFORIA Founded: November 2018 Headquarters: St. George, Utah Top Executive: Ron Williams, Founder & CEO Products: Customized Nutritionals Business Model: Network Marketing Website: UforiaScience.com Is there a story behind the name ÜFORIA? First of all, the Ü is our logo—it’s happy, playful, and confident. It has a lot to do with YOU, whether…
Read MoreRewarding the Right Behaviors
THROUGHOUT THE history of direct selling, companies have differed in their approach to how is the best way to reward their distributors, trying their best to incent the behaviors that will both reward distributors fairly, while keeping in line with profitability. In this month’s cover story written by Courtney Roush, we talk with some of…
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