Posts by R. Todd Eliason
Always Keeping A Startup Mentality
Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile…
Read MoreWelcome to our 10th Annual Global 100 edition!
Each year, the direct selling news team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 10 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as…
Read MoreQ&A with 4LIFE president and CEO Danny Lee
It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current…
Read MoreA Season of Channel Evolution!
The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would…
Read MoreUFORIA Young Company Interview
ÜFORIA Founded: November 2018 Headquarters: St. George, Utah Top Executive: Ron Williams, Founder & CEO Products: Customized Nutritionals Business Model: Network Marketing Website: UforiaScience.com Is there a story behind the name ÜFORIA? First of all, the Ü is our logo—it’s happy, playful, and confident. It has a lot to do with YOU, whether…
Read MoreRewarding the Right Behaviors
THROUGHOUT THE history of direct selling, companies have differed in their approach to how is the best way to reward their distributors, trying their best to incent the behaviors that will both reward distributors fairly, while keeping in line with profitability. In this month’s cover story written by Courtney Roush, we talk with some of…
Read MoreQ&A with Kindra Hall
It’s the Stories that Matter Most. Recognizing the power of story through person to person connections. SOMETIMES YOU FIND A JOB, and sometimes a career finds you. This was the case with noted speaker and author Kindra Hall. Her expertise is in strategic storytelling—helping people in using story to captivate their audience, influence behavior, and,…
Read MoreThe State of Cybersecurity in 2019
Late last year I pulled up at a gas station to pay for gas and my credit card gets denied. That’s strange I think to myself, there’s money in there. Moments later I get a call from my bank asking me if I had tried to make the following three purchases. Puzzled, I tell her…
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