Direct Selling vs. The Gig Economy

What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some…

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Leadership Fear insecurity impostor

Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the high authority in their organizations. When are they going to realize I’m a fraud? is a secret and lurking question that haunts even the most successful. For some people, the private doubting sounds…

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So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…

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Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that…

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It’s not just about the bottom line for Isagenix, although the company’s #27 ranking on the 2018 Global 100 and revenue which recently topped $6 billion in cumulative global sales prove that profitability is a priority. IsagenixFounded: 2002Headquarters: Gilbert, AZTop Executive: Jim & Kathy Coover, Co-Founders, Travis Ogden, CEOAnnual Revenue: $958 Million Instead, it is being…

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Direct selling is in the throes of a hot new business trend, and the companies who are jumping onboard say the benefits outweigh the risks. Did You Notice The Shift? Barriers have disappeared and customers are engaging like never before. In fact, the current digital and technological change is so great that it will completely…

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