Posts by Sarah Paulk

Rise of the Virtual Social Selling Enterprise: Part 2

More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

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HempWorx of MyDailyChoice: The Company Affiliates Built

How one woman’s health journey ignited a movement that drew $100 million worth of sales–and counting. MYDAILYCHOICE /HEMPWORX Founded: MyDailyChoice 2014 HempWorx 2017 Headquarters: Las Vegas, Nevada Top Executives: Josh Zwagil, Co-Founder/CEO, Jenna Zwagil, Co-Founder/CMO Products: Hemp-based Products, Cannabidiol Oil (CBD) Products, Oral Nutritional Sprays   Walking away from a rewarding residual income and an…

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Biz Opp Presentation Trends

Presentation Trends

What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head…

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The Conversation Advantage

Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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A Modern-Day Gold Rush?

Marijuana’s misunderstood sister hemp is projected to be a $22 billion market by 2020, but can it overcome the social stigma and federal regulations that threaten to hold it back? It’s been called the gateway crop. Thanks to its stalks topped with five leaves, hemp shares the same signature look as its intoxicating relative, the marijuana…

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Direct Selling vs. The Gig Economy

Direct Selling vs. The Gig Economy

What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some…

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Leadership and Fear

Leadership Fear insecurity impostor

Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the high authority in their organizations. When are they going to realize I’m a fraud? is a secret and lurking question that haunts even the most successful. For some people, the private doubting sounds…

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Generation Z’s Impact Is Closer Than You Think

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…

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Q&A with Jim and Kathy Coover, Isagenix Co-Founders

Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that…

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The Driving Force – Isagenix Is Putting People First And Impacting Lives

It’s not just about the bottom line for Isagenix, although the company’s #27 ranking on the 2018 Global 100 and revenue which recently topped $6 billion in cumulative global sales prove that profitability is a priority. Isagenix Founded: 2002 Headquarters: Gilbert, AZ Top Executive: Jim & Kathy Coover, Co-Founders, Travis Ogden, CEO Annual Revenue: $958 Million…

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