Sarah Paulk, Author at Direct Selling News

DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands…

ElepreneursFounded: 2017Headquarters: Plano, TexasTop Executive: Keith Halls, President, Garrett McGrath, CIOProducts: Nutritional Supplements and Functional Beverages You can’t buy happiness. But can you drink it? For every Elepreneurs distributor, there are ten customers—and it shows. “There are tons of customers who have no idea this is a direct selling company,” says Elepreneurs Chief Experience Officer…

A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great;…

Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani…

Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani Reeve. While…

Josh and Jenna Zwagil of MyDailyChoice/HempWorx feel like 2019 is just the beginning. It took courage and the willingness to think outside of the box to introduce HempWorx and its uncommon products to the direct selling industry. With a line of health and wellness products that are built on a foundation of hemp-derived cannabidiol (CBD)…

More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

How one woman’s health journey ignited a movement that drew $100 million worth of sales–and counting. MYDAILYCHOICE /HEMPWORXFounded: MyDailyChoice 2014 HempWorx 2017Headquarters: Las Vegas, NevadaTop Executives: Josh Zwagil, Co-Founder/CEO, Jenna Zwagil, Co-Founder/CMOProducts: Hemp-based Products, Cannabidiol Oil (CBD) Products, Oral Nutritional Sprays Walking away from a rewarding residual income and an organization with fifty thousand…

What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head…

Posts by Sarah Paulk

A Foot in Both Worlds

Elepreneurs: Your Daily Dose of Happy

Empowering the Leaders of Tomorrow

Your Business In Focus

The Five-Dollar Jewelry Empire

Rapid Growth, Radical Product

Rise of the Virtual Social Selling Enterprise: Part 2

HempWorx of MyDailyChoice: The Company Affiliates Built