Posts by Sarah Paulk
Direct Selling Legends: Lessons 50 Years in the Making
With more than 50 years of experience each, six industry legends share their memories, knowledge and insight to offer a unique glimpse into the channel’s past, present and future. There is a depth of wisdom that comes only from lived experience, and for six industry legends, that wisdom feels infinite. In this exclusive Legends Interview Series, produced by Direct Selling News, Jerry…
Read MoreSocial Selling’s Revenue Boosting Collaboration
How mobile platform technology is improving sales performance and streamlining the digital experience. Finding new ways to connect with customers has been the key to success for companies in the midst of an isolating pandemic. The lack of foot traffic in stores and in-person gatherings has been crushing for many industry categories. Still, those who…
Read MoreDirect Selling Redefined: Why Industry Language and the Behaviors That Shape It Need to Change.
Direct selling has had a record year. In spite of all the challenges 2020 dealt, approximately 80 percent of direct selling companies grew their revenue as compared to 2019, with 30 growing by more than $100 million and at least ten more than doubling their annual revenue. Three private companies, including MONAT and Scentsy, grew by more than $400…
Read MoreConsumers Are Watching More Short-Form, Fun Content According to New Research
Watching feel-good videos online is part of more than one in three Americans’ daily routine. In a survey of more than 2,000 men and women ages 16-55 and over in the United States, new findings illustrate that Americans are preferring positive content. This research was conducted by TheSoul Publishing, an independent digital studio, to better…
Read MoreSPU 2020 Growing Forward
More than 1,000 direct selling executives tuned in to SUCCESS Partners University’s first all-virtual event. For two decades, SUCCESS Partners University (SPU) has been leading and hosting some of the most influential and important conversations within the direct selling industry. What began as an intimate gathering with less than a dozen people in the room in 2000 turned into…
Read MorePREPARE FOR A TRANSFORMATION
How top industry executives predict the channel will transform in the new year and why the industry will never be the same. Seeing 2020 in the rearview mirror will be a relief for many. The year of the pandemic has been a lot of things. From stay-at-home orders to record-setting hurricanes and wildfires, the year…
Read MoreTLC: Total Life Changes Brings New Energy
Total Life Changes, llc. Founded: 2003 Headquarters: Fair Haven, MI Top Executive: Jack Fallon, Chief Vision Officer Products: Health and Wellness TLC takes a different approach to impacting the human spirit while igniting sales. In 2016, Total Life Changes hit the $100 million mark. One year later, the executive team made a decision to stop focusing…
Read MoreFive Lessons Learned (& Counting) from the COVID-19 Lockdown
THE PANDEMIC HAS A LOT TO TEACH THE INDUSTRY, BUT ONLY IF COMPANY LEADERS ARE WILLING TO LISTEN. LIFE LOOKS a lot different today than it did when the calendar flipped to reveal the first day of 2020. It feels nostalgic now to look back on days when masks were reserved for medical dramas…
Read MoreNEORA: The Accidental Activist
Known for its powerful skincare products and exponential growth rates, NEORA continues to innovate, both inside their company and now on behalf of the industry—as they take on the FTC. Creating multitasking products for multitasking customers is how NEORA got its start. Before changing its name and rebranding in 2019, the company (then known as…
Read MoreThe Rise of Virtual Events
Like most people, direct selling executives are crossing out travel and large in-person gatherings from their calendars. For an industry known for its relational appeal, eliminating the face-to-face factor should be crushing. But instead, many executives are reporting that they feel more connected to their teams than ever before and are experiencing record engagement. “I’ve…
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