Posts by Sarah Paulk
Rapid Growth, Radical Product
Josh and Jenna Zwagil of MyDailyChoice/HempWorx feel like 2019 is just the beginning. It took courage and the willingness to think outside of the box to introduce HempWorx and its uncommon products to the direct selling industry. With a line of health and wellness products that are built on a foundation of hemp-derived cannabidiol (CBD)…
Read MoreRise of the Virtual Social Selling Enterprise: Part 2
More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…
Read MoreHempWorx of MyDailyChoice: The Company Affiliates Built
How one woman’s health journey ignited a movement that drew $100 million worth of sales–and counting. MYDAILYCHOICE /HEMPWORX Founded: MyDailyChoice 2014 HempWorx 2017 Headquarters: Las Vegas, Nevada Top Executives: Josh Zwagil, Co-Founder/CEO, Jenna Zwagil, Co-Founder/CMO Products: Hemp-based Products, Cannabidiol Oil (CBD) Products, Oral Nutritional Sprays Walking away from a rewarding residual income and an…
Read MoreBiz Opp Presentation Trends
What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head…
Read MoreThe Conversation Advantage
E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…
Read MoreA Modern-Day Gold Rush?
Marijuana’s misunderstood sister hemp is projected to be a $22 billion market by 2020, but can it overcome the social stigma and federal regulations that threaten to hold it back? It’s been called the gateway crop. Thanks to its stalks topped with five leaves, hemp shares the same signature look as its intoxicating relative, the marijuana…
Read MoreDirect Selling vs. The Gig Economy
What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some…
Read MoreLeadership and Fear
Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the high authority in their organizations. When are they going to realize I’m a fraud? is a secret and lurking question that haunts even the most successful. For some people, the private doubting sounds…
Read MoreGeneration Z’s Impact Is Closer Than You Think
So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…
Read MoreQ&A with Jim and Kathy Coover, Isagenix Co-Founders
Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that…
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