Posts by Sarah Paulk
Consumers Are Watching More Short-Form, Fun Content According to New Research
Watching feel-good videos online is part of more than one in three Americans’ daily routine. In a survey of more than 2,000 men and women ages 16-55 and over in the United States, new findings illustrate that Americans are preferring positive content. This research was conducted by TheSoul Publishing, an independent digital studio, to better…
Read MoreSPU 2020 Growing Forward
More than 1,000 direct selling executives tuned in to SUCCESS Partners University’s first all-virtual event. For two decades, SUCCESS Partners University (SPU) has been leading and hosting some of the most influential and important conversations within the direct selling industry. What began as an intimate gathering with less than a dozen people in the room in 2000 turned into…
Read MorePREPARE FOR A TRANSFORMATION
How top industry executives predict the channel will transform in the new year and why the industry will never be the same. Seeing 2020 in the rearview mirror will be a relief for many. The year of the pandemic has been a lot of things. From stay-at-home orders to record-setting hurricanes and wildfires, the year…
Read MoreTLC: Total Life Changes Brings New Energy
Total Life Changes, llc. Founded: 2003 Headquarters: Fair Haven, MI Top Executive: Jack Fallon, Chief Vision Officer Products: Health and Wellness TLC takes a different approach to impacting the human spirit while igniting sales. In 2016, Total Life Changes hit the $100 million mark. One year later, the executive team made a decision to stop focusing…
Read MoreFive Lessons Learned (& Counting) from the COVID-19 Lockdown
THE PANDEMIC HAS A LOT TO TEACH THE INDUSTRY, BUT ONLY IF COMPANY LEADERS ARE WILLING TO LISTEN. LIFE LOOKS a lot different today than it did when the calendar flipped to reveal the first day of 2020. It feels nostalgic now to look back on days when masks were reserved for medical dramas…
Read MoreNEORA: The Accidental Activist
Known for its powerful skincare products and exponential growth rates, NEORA continues to innovate, both inside their company and now on behalf of the industry—as they take on the FTC. Creating multitasking products for multitasking customers is how NEORA got its start. Before changing its name and rebranding in 2019, the company (then known as…
Read MoreThe Rise of Virtual Events
Like most people, direct selling executives are crossing out travel and large in-person gatherings from their calendars. For an industry known for its relational appeal, eliminating the face-to-face factor should be crushing. But instead, many executives are reporting that they feel more connected to their teams than ever before and are experiencing record engagement. “I’ve…
Read MoreA Foot in Both Worlds
DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands…
Read MoreElepreneurs: Your Daily Dose of Happy
ElepreneursFounded: 2017Headquarters: Plano, TexasTop Executive: Keith Halls, President, Garrett McGrath, CIOProducts: Nutritional Supplements and Functional Beverages You can’t buy happiness. But can you drink it? For every Elepreneurs distributor, there are ten customers—and it shows. “There are tons of customers who have no idea this is a direct selling company,” says Elepreneurs Chief Experience Officer…
Read MoreEmpowering the Leaders of Tomorrow
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…
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