Posts by Sarah Paulk
NEORA: The Accidental Activist
Known for its powerful skincare products and exponential growth rates, NEORA continues to innovate, both inside their company and now on behalf of the industry—as they take on the FTC. Creating multitasking products for multitasking customers is how NEORA got its start. Before changing its name and rebranding in 2019, the company (then known as…
Read MoreThe Rise of Virtual Events
Like most people, direct selling executives are crossing out travel and large in-person gatherings from their calendars. For an industry known for its relational appeal, eliminating the face-to-face factor should be crushing. But instead, many executives are reporting that they feel more connected to their teams than ever before and are experiencing record engagement. “I’ve…
Read MoreA Foot in Both Worlds
DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands…
Read MoreElepreneurs: Your Daily Dose of Happy
ElepreneursFounded: 2017Headquarters: Plano, TexasTop Executive: Keith Halls, President, Garrett McGrath, CIOProducts: Nutritional Supplements and Functional Beverages You can’t buy happiness. But can you drink it? For every Elepreneurs distributor, there are ten customers—and it shows. “There are tons of customers who have no idea this is a direct selling company,” says Elepreneurs Chief Experience Officer…
Read MoreEmpowering the Leaders of Tomorrow
A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…
Read MoreYour Business In Focus
Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great;…
Read MoreThe Five-Dollar Jewelry Empire
Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani…
Read MoreThe Five-Dollar Jewelry Empire
Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani Reeve. While…
Read MoreRapid Growth, Radical Product
Josh and Jenna Zwagil of MyDailyChoice/HempWorx feel like 2019 is just the beginning. It took courage and the willingness to think outside of the box to introduce HempWorx and its uncommon products to the direct selling industry. With a line of health and wellness products that are built on a foundation of hemp-derived cannabidiol (CBD)…
Read MoreRise of the Virtual Social Selling Enterprise: Part 2
More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…
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