Once you at the HQ level develop new products, offers, or activities, the challenge of getting them on the market comes up. This requires promotion via various channels, social media marketing channels in particular. In the direct selling model, this process presupposes distributors’ involvement, as they communicate with potential clients and represent your brand and…

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How you feel about money is just as important as how you handle it. I HAVE BEEN blessed to watch women grow in the most extraordinary ways since we began our LimeLife journey over five years ago. By many markers, LimeLife has been successful in creating a wave of empowerment. We now have over 30,000…

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EXCITING THINGS have been happening with NewAge Beverages and ARIIX. In July, a partnership formed between the two companies, and a new name was adopted. With Dr. Fred Cooper and Brent Willis as the CEOs, NewAge, Inc. is now a global firm with an estimated pro forma revenue in excess of $500 million. Together they…

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Pampered Chef Delivers a Record-Setting, Virtual Event. CHALLENGES OFTEN bring about our greatest advancements. The current event environment is just one of those opportunities. Finding new ways to meet with those we serve has become the lead topic in many conversations. Since the beginning of the human gathering, mediums have been, well, just mediums. The…

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THIS STORYTELLING EXPERT SHARES HOW TO TRULY CONNECT WITH PROSPECTS. I FELL IN LOVE with stories and storytelling when I was 12 years old on a road trip with my family. We were in the minivan. Traveling north down rural Minnesota roads on the way to our small lake cabin for the weekend, my younger…

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“IMAGINATION—THE CAPACITY to create, evolve, and exploit mental models of things or situations that don’t yet exist—is the crucial factor in seizing and creating new opportunities, and finding new paths to growth,” say innovation experts and scholars Martin Reeves and Jack Fuller, in a recent Harvard Business Review column. Direct selling as an industry is…

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