Over the next ten years, the U.S. economy will experience the largest transformation in history. While the undercurrents of change are supported visibly by big technology, evolving government regulation, and global health crises, our economy’s new raison d’etre lives much closer to home: baby boomers will pass $30 trillion onto the next generation by 2030. And…

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CHANGE HAPPENS! And oh boy, did 2020 ever bring about change! Change in the way we live, the way (and even where) we work and the way we connect with others. As we move into February, we wanted to acknowledge and embrace the positive changes we see in the direct selling channel. The secret of…

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As if the delivery truck caravans in our neighborhoods and the cardboard stacks in our garages weren’t proof enough of a pandemic-fueled e-commerce boom, look at the data: Online retail sales for the third quarter of 2020 were nearly 40 percent higher than for the same period in 2019, according to the U.S. Department of Commerce. And…

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When I think about our firm’s 2021 plans, these lyrics to Garth Brooks’ hit “The Dance” keep running through my thoughts… “Our lives are better left to chance. I could have missed the pain, But I’d have had to miss the dance.” The Element of Chance And boy, what a dance it’s been lately! I’ve…

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online marketing strategy

Consumers are becoming smarter, researching products, people, and virtually anything before making a financial decision and the direct sales industry is seeing this affect their business more than almost any other industry. For direct sales companies, it is not uncommon for the vast majority of potential shoppers to first search for reviews and gather information…

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Instagram and Facebook

Direct selling companies love representatives who are independent, self-motivated entrepreneurs. At the corporate level, we have a strategic focus on new product launches, promotions, and sales, but we’re also invested in the values we share and the lifestyle we and our representatives espouse. That’s why we, as an industry, need to be on top of…

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