Posts by Joseph Mariano

What’s in a Name?

Direct Selling Association

…That which we call a rose; By any other name would smell as sweet… —William Shakespeare, Romeo and Juliet Names are essential: They carry meaning derived from the legacy of past actions and an ability to reliably deliver. While names conjure an image that may be easily recognizable, looks alone can deceive. Even Shakespeare notes…

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Stronger Together

Direct Selling Association

“In the long history of humankind,” Charles Darwin observed, “those who learned to collaborate and improvise most effectively have prevailed.” Change and disruption are the story of our times. The direct selling channel isn’t merely adapting by collaborating and improvising, but finding new opportunities to grow. While ill-informed critics sometimes will question the values of…

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The Role of Our Association: Now and into the Future

Direct Selling Association

In Washington, D.C. and across the country, there is an association for everything. Each industry, product or interest group has its own agenda. And there is an association to advocate for each one of those agendas on all levels of government. For Americans, it seems only natural to stand together and advocate for a point…

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2017: A Year in Review

Direct Selling Association

Click here to order the December 2017 issue in which this article appeared. I look back over 2017 with great pride at what the DSA team accomplished on behalf of our industry. We brought member company executives together to share their advice and concerns, to support our vital advocacy efforts, and to commit to ever-higher ethical standards…

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H.R. 3409: A Bill to Protect All

Direct Selling Association

I am proud of how direct selling truly is open to all, with its low risk and ease of entry, no requirement for formal qualifications or training or high capital investment, and with ease of exit should a participant decide it’s not for them. Direct selling can offer a route to entrepreneurialism to anyone who…

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A Revolution for Our Time

Direct Selling Association

With apologies to Franklin D. Roosevelt and the New Deal, it actually is revolution, not evolution on the table. In this case, I’m referring to a revolution of ethics in direct selling.

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Our Defining Moment Is NOW

Direct Selling Association

When I interview a job candidate, I ask what, to me, is a most telling question: “What has been the defining moment of your life?” It is, admittedly, not an easy question for many to answer, as an honest response requires some degree of introspection, intimacy and thoughtfulness—all things a candidate may not be prepared…

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