Posts by Joseph Mariano

A Discussion of the FTC Announcement

FTC vs. Neora

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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Direct Selling’s Pop-Culture Prominence: It’s All Good

Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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DSA Message

California Governor

Direct selling faces exciting times: a wider range of businesses have come to recognize our channel’s strategic advantages—its ability to forge unrivaled relationships between consumers and the individual direct sellers who bring the promise of our brands to life. As the channel’s reputation elevates, our companies are steadily attracting executive talent from some of the…

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How We Are Stronger Together

Direct Seller Independence Act

Your Support for Preserving the Direct Seller Independence Act Technological advances have transformed the consumer experience, and a few taps on a smartphone app can make all manner of daily responsibility faster, easier and often more affordable. There’s no doubt about it: while tech has ushered in a revolution in the delivery of goods and…

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The Way Forward

Direct Seller Independence Act

In 2011, the Houston Astros were a struggling franchise with a new general manager, Jeff Luhnow. Some thought he was an unusual choice—he had more of a business background than a successful baseball resume. Jeff introduced high-tech tools and analytics and combined data with baseball IQ. In four years, they played in the post-season after…

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The numbers are in! And they are…

U.S. DSA

Well, I can’t quite say yet publicly, as they are still being refined and digested by the Direct Selling Association Research Committee. But we will be revealing and discussing industry performance at the upcoming DSA Annual Meeting in Austin, Texas June 3-5. And it will be a hot topic. Direct selling, like many businesses, and…

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Annual Meeting and the Way Forward

U.S. DSA

It feels like opening day! Or a Broadway premiere. Or the first day of a new job. The excitement is there, palpable. It’s the future— the potential, excitement, fear, danger, and thrill of something new and unknown. That is what I am hearing from direct selling executives across the country as we take the next…

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Thinking Outside the Bubble

Bubble

We’ve all heard the expression “thinking outside the box.” As direct sellers, innovation drives us, and we must always embrace this thinking. But another type of thinking–“thinking outside the bubble”–is different, and it poses an idea worth considering. Our own corporate cultures breathe life into our brands and shape how our brand ambassadors compete. These…

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Fact or Fiction? Let’s Set the Record Straight

Direct Selling Association

Most of us know the game “Telephone” where one person whispers a statement to their neighbor, and that person turns to their neighbor and repeats the statement as they heard it. The further down the line, the more the statement is misinterpreted and altered. In today’s fast-paced digital environment, unchecked or even false information can…

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Direct Selling’s “Re-Defining Moment”

Direct Selling Association

Some years ago, on this page, I wrote about a “defining moment” for direct selling. And during last year’s DSA Annual Meeting, I spoke of the changes that were taking place in direct selling, and those changes I predicted we could see over the next few years. Now, as we move full ahead into 2019,…

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