Posts by J.M. Emmert
ARIIX, NewAge Create Unified Partnership
A July agreement between ARIIX and NewAge, Inc., a publicly traded NASDAQ listed company, has the potential to create the only omni-channel company in direct selling with access to e-commerce and direct-to-consumer channels in more than 75 countries. “We are very excited that these companies are coming together to create a powerful global enterprise with…
Read MoreChina’s 100-Day Action Continues to Impact Herbalife, Nu Skin, USANA
When the WFDSA numbers came out in June, it showed that 46 percent of the global revenue for direct selling came from Asia/Pacific (32% North America, 21% Europe) with China its largest market making up the bulk of that number (nearly 40%). In our July feature titled The China Conundrum, we discussed the possible impact…
Read MoreThe China Conundrum
What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company…
Read MoreNew DSN Digital 100 Provides Insight on Direct Selling’s Digital Leaders
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media…
Read MorePrincess House: A Crystal Clear Vision for Healthy Living
Click here to order the January 2018 issue in which this article appeared. PRINCESS HOUSE Founded: 1963Headquarters: Taunton, MassachusettsTop Executive: CEO Connie Tang2016 Revenue: $195 millionGlobal 100 Ranking: No. 72Products: Appliances, Home Decor, Kitchenware For more than five decades, Princess House’s finely crafted crystalware earned such customer accolades as “timeless” and “beautiful.” Some even called the decorative but functional pieces “jewelry for the…
Read MoreThe Most Influential Women in Direct Selling
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons This issue…
Read MoreBringing Gender Parity to Direct Selling
Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons A May 2017…
Read MoreAdvocating for the Direct Selling Community
Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons The role of…
Read MoreNavigating the Millennial-Driven World
Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons Direct selling marketing…
Read MoreSticking to a Winning Business Model
Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons Just a few…
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