Posts by Heather Martin

20 Years: Science Keeps 4Life’s Eye on Longevity


In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life Research Founded: 1998 Headquarters: Sandy, Utah Top Executive: President and CEO Danny Lee 2016 Revenue: $316 Million Products: Cell-Based Health and Wellness. In 2017, their sales were $316…

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Amway: On a Mission Greater Than One Company

IBO Brian B. and Amway Vice Chairman Jim Payne go “Over the Edge” for Easter Seals at the annual event in Grand Rapids, Michigan. The rappelling activity raises funds for the charity.

Managing an $8.8 billion global enterprise while being the face of a $183 billion international market is a lot of responsibility. But Amway, the world’s largest direct selling company, with headquarters in Ada, Michigan, seems comfortable with—and energized by—the challenge. Amway Founded: 1959 Headquarters: Ada, Michigan Top Executives: Co-CEOs Steve Van Andel and Doug DeVos 2016 Revenue: $8.80 billion…

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Technology Trends: Are You Ready for the DX Economy?

Ambit Energy was a data processor before being a data processor was cool. In 2006, based on their experience in the telecom industry, founders Jere Thompson and Chris Chambless decided that Ambit had to become a data processing company first, to keep up with the anticipated growth from their direct sales in marketing electricity and…

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The Evolution of Shopping

Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and…

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Defining Distributors versus Customers

With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand…

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Zija International: Building a Brand, Community and Natural Health Revolution

Click here to order the September 2017 issue in which this article appeared. ZIJA INTERNATIONAL Founded: 2005 Headquarters: Lehi, Utah Top Executive: Ryan Palmer, President and CEO Products: health and wellness Ryan Palmer As it often is for serial entrepreneurs, Ken Brailsford’s retirement was temporary. Eight years after he closed the books on a 35-year network marketing career—during which he founded…

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Building Strategy for Future Growth

IN THIS ISSUE: 2017 DSN Global 100 List DSN Makes its Global 100 Celebration an Event to Remember Frequently Asked Questions about the Global 100 Ranking DSN BRAVO AWARDS: Leadership: It Works! CEO Mark Pentecost: On the Road to Legendary Leadership: Isagenix’s Jim & Kathy Coover: Agents of Change Growth: Jeunesse: Forging an Uncharted Path to…

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