HOW TWO INDUSTRY VISIONARIES FROM LE-VEL FORECASTED THE NEED FOR AN ALL-VIRTUAL WORKPLACE. HAVE YOU EVER watched children play? Notice how their imaginations transform ordinary objects and places into whatever their minds conjure in the moment. Cardboard boxes become spaceships. A towel becomes a superhero cape. The backyard becomes a jungle. Kids don’t let what…

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Strong personal-development programs are critical for sustaining HOPE and PRODUCTIVITY. One day in mid-March, your teams were planning a spring full of customer events, national convention trips and new retail sales. The next day, they were replacing in-person appointments with web conference calls, canceling flights and maybe seeing their order pipelines start to dwindle. The COVID-19…

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Our industry needs to be constantly innovating and reflecting on how it attracts, manages and inspires its people. The Coronavirus is sending our global economy on a detour that will likely be longer than most of us would have predicted six months ago. The effects on production, revenue and employment are already significant, and we…

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How to create direct selling event experiences that boost engagement and make memories. Direct selling distributors don’t just go to industry conventions. They experience them. Our conventions feel more like rock concerts—roaring crowds packing stadiums, lights and video flooding the floor, music and motivational messages pumping through towering speakers. Ninety percent of companies that responded…

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How to design a training program that keeps distributors engaged and your company in line. Freedom. It’s long been one of the direct selling industry’s strongest appeals. Our message has been one of freedom from nine-to-five job constraints, income ceilings and various physical conditions. For years we were one of few to offer people the…

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How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like…

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Direct Selling In 2019

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended…

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Tool

Developing A Flexible, Supportive Tool System Successful direct selling companies understand that tools don’t close sales. They are the key to a distributor’s exponential growth—magnifying the efforts they wouldn’t be able to do themselves. Few industries welcome rookie salespeople with open arms like direct selling does. We love to help people develop their potential as…

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onboarding

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among…

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recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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