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Posts by Heather Martin

5 Events That Impacted Direct Selling In 2019

Direct Selling In 2019

In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended…

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Tool School

Tool

Developing A Flexible, Supportive Tool System Successful direct selling companies understand that tools don’t close sales. They are the key to a distributor’s exponential growth—magnifying the efforts they wouldn’t be able to do themselves. Few industries welcome rookie salespeople with open arms like direct selling does. We love to help people develop their potential as…

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Finders, Keepers

onboarding

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among…

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Raising The Bar

recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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Make Your Mark

How to build a distinct, emotionally connected brand strategy. You’ve read the books, listened to the podcasts and watched the presentations. You’ve gotten the message: A good brand is great, but a great brand is gold. Often, though, messages about branding stop short of laying out strategies. They talk about the what and the why…

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A Lifetime Of Change In One Decade

DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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Are You Sure Your Data Is Safe?

Cybercrime

Vigilance, continuous learning are industry’s best defenses against cybercriminals. It has become a painfully common headline: “Cyberthieves breach company’s system, steal credit card numbers, Social Security numbers, birthdates, passport numbers . . .” High-profile corporations such as Target, Equifax and Marriott all have been robbed of massive amounts of valuable consumer data in recent years, proving…

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The Affordable Technology Trap

Low cost and fancy filters and features fool us into thinking everyone’s a professional designer. You’ve spent serious money for quality research and production teams. You’re sparing no expense to hire the best minds for your executive team. You pay big dollars for technology expertise. But your intern is shooting video at your national conference…

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Ethical, Valuable & Successful – It’s the Values and Walk-the-Talk Culture That Draws Employees and Distributors To Xyngular

On paper it doesn’t seem like Xyngular’s math should work. The company’s equation for weight loss? Become less to become more. Its algorithm for financial stability? Bring in a few hundred dollars more a month, not millions a year. XyngularFounded: 2009Headquarters: Lehi, UTTop Executive: Russ Fletcher, CEOAnnual Revenue: $100 Million But the numbers are adding up…

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