Posts by DSN Staff

INSIGHTS: Half of U.S. Consumers Buying Disruptor Brands

disruptor

According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under…

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MONAT Gratitude Kicks Off Summer with Donation to Lotus House

Lotus House

MONAT Gratitude, the philanthropic movement behind MONAT® Global, helped raise $8,000 to support summer programming for local non-profit Lotus House. Lotus House, which is dedicated to improving the lives of homeless women, youth and children, will be able to provide summer programming including camp fees, field trips and parties for children at the shelter thanks to the donation.…

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Steve Dee Named Rodan + Fields Chief Information Officer

Steve Dee

Rodan + Fields, LLC recently announced the appointment of Steve Dee as chief information officer. Dee brings more than 25 years of technology and digital experience to Rodan + Fields, with experience at leading brands like Nike, J. Crew and Accenture. Most recently, he was vice president of Technology at Nike where he was responsible for leading…

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India Bans E-commerce Giants from Selling Amway, Oriflame Products

e-commerce

The Delhi High Court has banned e-commerce giants including Amazon and Flipkart from selling Amway and Oriflame products on their platform without prior consent. Amway and Oriflame, along with multi-level marketing company Modicare, filed a complaint against e-commerce platforms such as Amazon, Flipkart, 1MG, and Snapdeal for selling products on their platforms at discounted prices,…

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Avon Foundation for Women Announces $200,000 Grant for Vital Voices

Vital Voices

Avon and the Avon Foundation for Women recently announced a new $200,000 grant to Vital Voices Global Partnership. The grant will fund Voices Against Violence, an initiative which builds on Avon’s long-standing commitment to help women and girls live safe lives, free from violence. The donation marks the Avon Foundation’s tenth year partnering with Vital Voices, bringing its total funding for…

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Kannaway Announces Updated Branding Strategy, New Website

rebranded

Medical Marijuana, Inc. announced that its subsidiary Kannaway® has launched a completely redesigned website and the rebranding of its globally recognized hemp-derived cannabidiol (CBD) products. The company hopes that consumers will find the new website easier to navigate for access to the products and CBD education that fits their unique lifestyles. Kannaway’s rebranded products are designed to be…

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California Assembly Bill 5 Approved

California Bill

California lawmakers approved a sweeping employment law bill on Wednesday that would force a variety of industries, including the gig economy, to provide benefits to independent contractors. Direct sellers are excluded from the decision. Assembly Bill 5, introduced in January by Rep. Lorena Gonzalez, codifies and expands a landmark state supreme court ruling from last…

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India Hicks to Close Business

India Hicks

India Hicks announced that she will be closing her eponymous lifestyle brand. In an Instagram caption posted earlier this week, the designer said “the difficulties faced as a young brand have proved to be too much for us to overcome… Today we will be thoughtfully winding down our business, taking along the gifts of life…

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Mary Kay Inc. Reaps Numerous Rewards in Europe

Mary Kay’s Europe

In 2018 and 2019, Mary Kay’s Europe Region earned over 90 product and industry awards. “In a highly competitive environment, Mary Kay’s business values stand out around the world, and shine in Europe,” said Tara Eustace, president of the Mary Kay Europe Region. Recent awards include: Excellence in Direct Selling Seldia, the European Direct Selling Association, recently recognized Mary…

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DSA Canada Celebrates Industry Leaders at 2019 Awards Gala

DSA Canada

The Direct Sellers Association (DSA) of Canada recently announced the recipients of the 2019 DSA Awards during their annual conference in Vancouver, British Columbia. The DSA Awards honor and recognize organizations and individuals for their outstanding contributions to the direct selling industry in Canada. “The recipients of these awards are true champions of Canada’s direct selling industry,”…

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