A well-planned and fully executed merchandise strategy makes your field more vested in the business and helps create a cohesive culture between the field and corporate team. Branded merchandise can be a terrific way to promote your company, build your brand’s unique culture, and turn your business owners—your most important customers—into walking billboards. But creating…

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When used properly, email may be more powerful than ever for growing a direct sales business. Email marketing is dead, right? Far from it. More and more direct sellers are using email marketing to grow their businesses and build a following online. However, the focus is not on selling or promotion. They’re finding the most…

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The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

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