Posts by Courtney Roush
Sampling A Competitive Advantage
While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available…
Read MoreGlobal 100 Celebration
Executives, guests join DSN to honor channel’s best at 10th anniversary Global 100 celebration. The annual DSN Global 100 Celebration recognizes the direct selling channel’s proud history of providing individuals from all walks of life with unparalleled opportunities for entrepreneurship and personal development. The event also showcases the impact and growth potential of the $189.6…
Read MoreHitting Back At Fraud
Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their…
Read MoreBest Places To Work
12 finalists made the cut this year. Here’s what they can teach us about winning organizations. What makes a company a great place to work? It’s about more than benefits packages, flex days and foosball tables, although those are all attractive perks. Great companies have a clear sense of direction and a vision their employees…
Read MoreGet More Customers & Distributors On Base
Does your compensation plan reward the right behaviors? IF YOU’VE ever seen the 2011 film Moneyball, you can recall the premise: Billy Beane, general manager of the Oakland A’s (portrayed by actor Brad Pitt), sets out to rebuild his failing team. His strategy: turning to hard numbers to identify the diamonds in the rough who…
Read MoreWhat You Focus On Grows
If you’re too spread out and trying to accomplish too many things, you’re setting yourself—and your team—up for a lot of frustration. If you were to ask 10 middle managers at your company what your organization’s top three priorities were, would all 10 give you the same answers? Or would those answers vary wildly? This…
Read MoreThe Seal Has Been Broken — Tips To Staying Out Of Class Action Crosshairs
For nearly as long as direct selling has been in existence, our business model has been the subject of skepticism, and often by virtue of the fact that it’s one with which many aren’t familiar. That uniqueness—that flexibility to operate one’s own business with an unparalleled degree of support from an established brand—is what inspires…
Read MoreDoes Your Message Confuse or Clarify?
It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what…
Read MoreYour Brand Reputation: Why It Matters More Than Ever
How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades…
Read MoreDSN Welcomes Executives and Guests to its Global 100 Evening of Celebration
In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A…
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