Pure RomanceFounded: 1993Headquarters: Cincinnati, OhioTop Executive: Patty Brisben, Founder & ChairwomanProducts: Relationship Enhancement and Sexual Wellness Educational messaging, data analytics keep Pure Romance growing. Standing before a conference panel of doctors, a thirty-something female breast cancer survivor bared her soul, speaking from a deeply personal space. She felt fragile like a piece of glass. She…

Read More
Field Councils

Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony…

Read More
compensation

VERVE founder Callum Negus-Fancey is building a powerful, transparent brand through word-of-mouth and using rewards-based compensation instead of cash As most in our channel know by now, successful gig companies have sweetened the deal traditionally made by direct selling with ready-made customers, no startup fees and same-day pay. Gig worker numbers keep rising, and by…

Read More
Young Living

Young LivingFounded: 1994Headquarters: Lehi, UTTop Executives: Jared Turner, President and COO, Mary Young, CEOProducts: Essential Oils Young Living has an ambitious plan to elevate the company’s positive impact on the Earth, on communities, and on families around the world. In 1994 when young living lifted off in its essential oil journey in direct selling, few…

Read More
Billion Dollar Markets

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the…

Read More
DotDotSmile

DotDotSmile’s foundation of gratitude has helped build a culture of success as well as deliver on their purpose of creating smiles and building confidence. DotDotSmileFounded: 2013Headquarters: Corona, CaliforniaTop Executives: Jeff Thompson, CEO and Founder Nicole Thompson, President and FounderProducts: Clothing and Accessories If you want to change your outlook try a little gratitude. Nicole Thompson…

Read More
J. Stanley Fredrick

J. Stanley Fredrick says his secret to his success was being lucky enough to find the direct selling industry. “As a boy from a poor family, to get where I am today is almost unbelievable,” J. Stanley (Stan) Fredrick says. His secret? “I was lucky enough to find this industry.” The direct selling industry counts…

Read More
Influencer Pay Plan

Perfectly Posh proudly says it owns its awesomeness and gives permission to its consultants and customers to do the same. It’s a pampering company that is a little edgy, mixing posh design with sweet, sassy and sometimes snarky messaging into fun and indulgent skin care products. PERFECTLY POSHFounded: 2011Headquarters: Salt Lake City, UTTop Executive: Ann Dalton,…

Read More

Record global sales, China inches closer to eclipsing the U.S., and emerging markets gain strength. In 2017, global direct selling recorded US$189.6 billion (2017 constant U.S. dollars) in estimated retail sales—a 1.6 percent increase over 2016. — and up nearly $20 billion since 2014, resulting in a 3.7% compound annual growth rate over the 3-year period…

Read More
Seeking Regulatory Clarity

This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct…

Read More