Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful…

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WFDSA dissects global sales data for a clearer picture. 2019 was a year like no other in the direct selling industry. The trajectory seemed set for China to ultimately out-sell the United States and come into its own at the number one spot on the DSN Billion Dollar Markets list. But newly released data from…

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It’s not too late to pivot in the right direction. Pivot – 2020’s defining word and a silver lining in troubling times. As individuals and businesses absorb the culture shock and changes associated with living and working through a pandemic, they face new obstacles that require novel solutions. But from crisis arises great opportunity for…

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Beachbody’s Carl Daikeler Earns Bravo Leadership Award. It is 1998 in California. Gyms pop up on every corner, new fitness gadgets fly onto the market, exercise equipment infomercials flood TVs, and Carl Daikeler’s mentors ask tough questions. What makes you think the world needs another fitness company? Where’s the opportunity? “I said the idea is…

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The customer is the wrong unit of analysis when you’re trying to innovate. Flat-line sales of McDonald’s shakes back in the 90s had the fast-food giant looking for ways to innovate. Focus groups convened, data rolled in and product changes were made accordingly. But sales remained the same. Why? It turns out McDonald’s, like so…

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Bridging the gap between the field and HQ. Workplace culture is powerful. It’s comprised of intangibles mixed with deliberate actions that collectively represent the norms and mindset of a company. It’s a social construct that defines a workplace and its workers and even a brand, for better and worse. While it’s tempting to create a…

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Pure RomanceFounded: 1993Headquarters: Cincinnati, OhioTop Executive: Patty Brisben, Founder & ChairwomanProducts: Relationship Enhancement and Sexual Wellness Educational messaging, data analytics keep Pure Romance growing. Standing before a conference panel of doctors, a thirty-something female breast cancer survivor bared her soul, speaking from a deeply personal space. She felt fragile like a piece of glass. She…

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Field Councils

Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony…

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compensation

VERVE founder Callum Negus-Fancey is building a powerful, transparent brand through word-of-mouth and using rewards-based compensation instead of cash As most in our channel know by now, successful gig companies have sweetened the deal traditionally made by direct selling with ready-made customers, no startup fees and same-day pay. Gig worker numbers keep rising, and by…

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Young Living

Young LivingFounded: 1994Headquarters: Lehi, UTTop Executives: Jared Turner, President and COO, Mary Young, CEOProducts: Essential Oils Young Living has an ambitious plan to elevate the company’s positive impact on the Earth, on communities, and on families around the world. In 1994 when young living lifted off in its essential oil journey in direct selling, few…

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