A year after launching in Mexico, biotech company ASEA is opening its first office in the country and appointing a general manager to oversee the market’s rapid growth.
Salt Lake City-based ASEA opened Mexico in September 2014 with a three-city tour through Mexicali, Colima and La Paz. In just under a year, the market has become ASEA’s second largest behind the U.S. The company said it has signed on about 13,000 associates to date, and monthly sales of its liquid supplement and skincare gel are nearing $1 million.
To support its associates in the region, ASEA is opening an office in Guadalajara, Mexico. Duvan Botero, former Regional Sales Director of Mexico and U.S. Hispanic markets for ASEA, will head up operations as the newly appointed General Manager of Mexico.
“I’m looking forward to this exciting new opportunity to sustain and increase continued growth in this important market,” Botero said in a statement. “This in-market office will be instrumental for ASEA’s future expansion into all regions of Mexico.”
