Photo: Taipei, Taiwan.
Arbonne International is making its first foray into Asia with an upcoming launch in Taiwan.
The market opening, slated for Nov. 8, is part of an accelerated expansion plan underway at California-based Arbonne, which sells a range of botanically based personal-care and wellness products. Earlier this year, the company added New Zealand to existing operations in the U.S., Canada, Poland, the U.K. and Australia.
In conjunction with its entry into Taiwan, the company is opening an Arbonne Experience Center in the capital city of Taipei, where visitors can experience the company culture and products firsthand. The facility is in the process of attaining LEED Certified status, in keeping with Arbonne’s commitment to sustainability.
Initially, Arbonne Taiwan will offer a range of 27 core skincare and nutrition products, with plans for additional formulations tailored to Taiwanese consumers.
“Taiwan is the 11th largest direct sales market in the world despite having a relatively small population of approximately 24 million people,” said Kay Zanotti, CEO of Arbonne. “The Taiwanese culture emphasizes inner and outer beauty, and embraces Eastern and Western cultures. These characteristics align so well with our Arbonne culture and are key reasons Arbonne Taiwan will be strategic and successful for our brand.”
The company is launching its new market with a Discover Arbonne Road Show, coming to five cities across the country in early December, following a Grand Opening Discover Arbonne event in Taipei on Nov. 12.
