Throughout 2014, Luxembourg-based Oriflame made major strides toward sustainability in its core business operations. The beauty brand is providing a window into its recent progress with the release of its annual Sustainability Report.
Environmental sustainability and coporate citizenship have been an integral part of Oriflame’s nearly 50-year history. The brand has laid out its current strategy in a five-year plan that specifies 14 goals and 36 commitments—all aimed at developing successful people, great products and a thriving planet.
In 2014, 67 percent of electricity used at Oriflame’s manufacturing sites came from renewable sources. Total CO2 emissions decreased by 5 percent, and the company obtained GreenPalm certificates covering 100 percent of its palm oil consumption. Product packaging was 93 percent certified by the Forest Stewardship Council, and 93 percent of all catalogue paper was also credibly certified.
As the No. 11 direct selling company in the world with annual revenue of $1.68 billion, Oriflame has drawn global recognition for its efforts. Last year, the company received the “Sustainable Standard Setter” award from the Rainforest Alliance, as well as a spot on the “A List” in the CDP Climate Performance Leadership Index 2014.
Oriflame’s products have also earned kudos, including the 2014 Eco Beauty Award from the CEW Beauty Awards (Cosmetic Executive Women) for its pioneering Ecobeauty products. The cross-category range is the first of its kind in the industry focusing on sustainability in each step of the production process.