ASEA welcomed Julia Ku to the executive leadership team in Asia Region as its new Vice President of Asia. Ku will now focus on driving sales and field initiatives in Hong Kong, Malaysia, Singapore and Taiwan, and lead strategy development for gaining wider market availability for ASEA products throughout Asia. 

ASEA described Ku as “uniquely qualified for this role” because of her more than two decades of experience in the direct selling industry, her previous executive roles overseeing offices in China, and her leadership style. Ku is knowledgeable in sales strategy, incentive program development and execution, and training. 

“We are pleased to welcome Julia Ku as our vice president of Asia,” said Kelly Rich, ASEA Senior Vice President of Global Sales. “Julia is an energetic and forward-thinking communicator who inspires trust, confidence, and respect. We are responding quickly to the needs of our customers and associates in Asia and around the world, and we are confident Julia will continue growing sales while implementing key strategic company goals and initiatives.”