As Amway faces an increasingly competitive environment in China, its largest market, the direct selling giant is taking a closer look at Latin America.
The region currently accounts for just 15 percent of the company’s overall sales, Rossana Sadir, President of Amway Latin America, told Forbes Mexico. In fact, none of the markets in the region crack Amway’s top 10, made up of the U.S. and Asian markets led by China.
The economic slowdown affecting several countries across Latin America does not deter the company, said Sadir, given that a sluggish economy generally prompts individuals to turn to direct sales for an alternative source of income.
To revitalize its business in the region, Amway plans to roll out a healthy living program incorporating its wide range of nutrition products, a category that accounted for nearly half of company sales in 2015. A pilot program is set to launch in Panama, where the economy has grown 200 percent in the last five years.